BLD Marketing

BLD Marketing was hired by CENTRIA, a company providing Metal Cladding and Roofing products for various building markets, to reposition their brand. The goal was to rejuvenate the CENTRIA brand with a strategy-focused marketing approach. BLD Marketing, with their extensive experience in the building materials market and integrated marketing communications, reviewed all market research and created a strategic road map for the CENTRIA brand over the next three years. They focused on brand repositioning using the most premium cladding product as the foundation. The scope of their work included creating a document outlining key initiatives, tactics, and budgets to execute a 3-year marketing plan, encompassing advertising, PR, digital marketing, website development, marketing collateral, and sales presentations.

84 Lumber, a leading supplier of building materials, components and services, hired BLD Marketing to improve their recruitment messaging and increase applicant flow and hiring. BLD Marketing was chosen based on a great culture fit, a referral, and aligned company values. The team from BLD Marketing, consisting of 2-5 employees, helped 84 Lumber build a comprehensive and relevant recruitment marketing campaign. This included persona development, messaging, creative content, PR, digital, social and programmatic aspects. The results were a more effective recruitment process and an increase in applicant flow.