BLD Marketing

BLD Marketing was hired by CENTRIA, a company providing Metal Cladding and Roofing products, for a brand repositioning project. The goal was to reinvigorate the CENTRIA brand with a strategic marketing partner experienced in the building materials market. BLD Marketing started with a review of CENTRIA's market research and conducted additional research to create a strategic roadmap for the brand over the next three years. They focused on the most premium cladding product for the brand repositioning. The scope of work included creation of a strategic document outlining all key initiatives, tactics, and budgets to execute the 3-year marketing plan. This included advertising, PR, digital marketing, website development, marketing collateral, and sales presentations. The BLD Marketing team was composed of a strategic account manager, a junior person, and the leaders of the key areas of creative and digital.

84 Lumber, a leading supplier of building materials, manufactured components and services for residences and commercial buildings, hired BLD Marketing to increase applicant flow, hiring and to improve recruitment messaging. BLD Marketing was found through a referral and was chosen for their culture fit and aligned company values. They built a comprehensive and relevant recruitment marketing campaign for 84 Lumber. This involved persona development, messaging, creative content, PR, digital, social and programmatic components. The team from BLD Marketing working on this project consisted of 2-5 employees.