McDill

McDill was hired by Molson Coors, a beverage company, to ensure the brand's visual identity effectively communicated its values and key messaging to the target audience. McDill was responsible for designing and optimizing package designs for visibility, ensuring brand consistency, creativity, and retail impact. They successfully executed over 200 SKUs annually for a global multi-brand portfolio, implementing a cohesive design system across every SKU. The design system included typography, color palette, iconography, and imagery across all packaging components. The partnership was a success, with the brand's products standing out in a crowded retail environment.

McDill was selected by a digital marketing agency to provide a joint client with a better website design, build, and experience. McDill was in charge of bringing the established brand's website into the current era with a fresh design, smart UX, copywriting, and full development. They project managed and led all pieces of this successful project. The result was a modern, user-friendly website that effectively communicated the brand's message and services.

McDill was hired by Granular, a performance marketing agency, to help a key client that required services outside of their expertise. McDill led a brand refresh, developed a new website, and developed an overarching digital go-to-market strategy for the international organization. They integrated the agency along every step of the way, driving the engagement forward and positioning the collective teams for success. The result was an increased awareness of the client's solutions and a significant increase in lead generation.