Traction

Traction was hired by a global food manufacturer to design and develop a new corporate website. The old website was outdated and failed to meet the needs of the various regions. Traction used Sitecore to create a unified online presence, positioning the client as a global flavor leader. The website also features geotargeting. It was developed in-house with building blocks, best practices, and style guides provided by the client. The project, which cost between $200,000 and $450,000, ran from September 2017 to September 2018.

An entertainment mobile app startup hired Traction for branding and advertising services. Traction was tasked with creating the look and feel of the app, crafting the brand guidelines, and developing all the required assets. The project was completed in-house, with 26 campaigns running simultaneously. The app is available in the U.S., Australia, U.K., New Zealand, South Africa, and Canada, and there are plans to expand internationally. The project, which ran from December 2016 to May 2017, cost between $500,000 and $1 million.

Traction was contracted by Lenovo, a PC and data center manufacturing company, to generate interest in their laptops through a non-product based campaign. The project involved conducting research among customer groups and demographics, pitching campaign ideas, and creating a campaign with sub-campaigns. The campaign included creative strategy, video production, and interactive elements. The project, which cost close to a million dollars, ran from March 2015 to November 2016.