Traction

Traction worked with Lenovo, a global manufacturer of PCs, data centers, and mobile phones, to create a campaign that generated interest in Lenovo laptops. The campaign was designed to connect with the audience on a non-product level. Traction conducted research among Lenovo's customer groups and demographics and created an overarching campaign with several sub-campaigns. These campaigns included creative strategy, video production, and interactive elements. The project ran from March 2015 to November 2016 and cost close to a million dollars. Lenovo chose Traction for their creativity and their ability to bring firsthand customer information to the table.

Traction was hired by Megastar, a mobile app for entertainment purposes, to handle branding and advertising for their mobile app. The project involved crafting the look and feel of the app, including color scheme, tone of voice, and overall appearance, to appeal to their target audience. Traction also developed all the assets required for Megastar to be self-sustained. The project began in December 2016 and ended in May 2017, costing between $500,000 and $1 million. Megastar chose Traction because they felt they understood their digital needs and audience better than anyone else.

A food manufacturing company hired Traction to design and develop a new website to position themselves as a global flavor leader and create one hub that could meet the needs of individual markets. Traction did the frontend development and design, after which they handed the code off to the company's IT team. The corporate website is linked to the company's investor and career websites. The project ran from September 2017 to September 2018 and cost between $200,000 and $450,000. The company chose Traction because they beat everyone else in the RFP process.