Brightblue Consulting is a London-based marketing consultancy. Founded in 2012, they have about 22 employees that do digital strategy, BI and SI, and big data consulting. They serve clients in the advertising, marketing, business services, and financial services industries.
Brightblue Consulting ran econometric models to weigh the ROI of media spending. Using both internal and external data, they increased the spend's effectiveness by more than 50%.
"They take the science and make it real and actionable. " – Revenue Management Lead, Food Group