Impression is a digital marketing agency based in Nottingham, U.K., with an office in London. The agency, founded in 2012, has more than 120 employees and provides PPC, SEO, conversion optimization, content marketing, and digital strategy services. Impression serves companies in the automotive, business services, retail, IT, and legal industries.
A bean bag manufacturer initially hired Impression to provide SEO and PPC services. Later, they expanded the engagement to include digital PR work. All of these were done to increase website traffic, improve search rankings, and increase revenue. The scope of this engagement included improving the manufacturer's backlink profile, fixing duplicate content issues, creating and optimizing content, launching new pages, building links from the national press and other niche publications to the manufacturer's site, and improving the ROI delivered by online paid advertising campaigns. Because of the engagement, the manufacturer experienced improved rankings, a 119% increase in revenue, an 88% increase in transactions, and an 80% increase in e-commerce conversion rate.
"They take a relaxed and friendly approach but they’re also very responsive to our requests, getting things done on time and to a consistently high standard." - Owner & Director, Bean Bag Manufacturer
European Search Awards: Awardee, Best Large PPC Agency in Europe (2020) , Drum Search Awards: Awardee, Biddable Team of the Year (2020) , UK Biddable Media Awards: Awardee, Best Use of Shopping Ads (2019) , UK Biddable Media Awards: Awardee, Best Finance Campaign (2019)