CreativeRace

CreativeRace was hired by VIP SKI, a luxury ski holiday operator, to support their brand relaunch following company administration due to the Covid pandemic. Despite the challenges of ongoing travel restrictions and a highly competitive market, CreativeRace delivered a digital strategy that included SEO services and PPC. Through a series of discovery meetings and audience research, they were able to target the right customers and reduce the site's footprint to match the new proposition. They also introduced a third-party tool, Ruler Analytics, to provide valuable insights into the performance of PPC. The team from CreativeRace included the Sales Director, Performance Director, Strategy Director, Head of PPC, and Head of SEO, as well as an Account Director, Account Manager and Social Media Manager.

Banana Moon, a personalised clothing manufacturer, hired CreativeRace for SEO, PPC and Digital PR services, with the goal of increasing brand awareness and driving sales. The company also wanted to position itself as a sustainable choice for customers. CreativeRace was selected for their integrated approach and the team's passion for the potential partnership. The scope of work included improving search visibility, enhancing web content, and understanding the company's diverse audience better. With the help of the social media and strategy teams, an organic social media strategy was implemented, later supported by paid social media activity. Banana Moon worked with several members of the CreativeRace team, including the Performance Director, Head of Digital PR, Head of PPC, and an assigned Account Manager.