Serotonin

Serotonin was hired by an art school to drive bookings for their in-person and online art courses and to boost general brand awareness. The art school, a registered charity, required expertise in all areas of Paid Media. Serotonin was chosen based on their high ratings, cultural fit, cost-effectiveness, and aligned company values. With a team of 2-5 employees, Serotonin conducted a full audit of the school's channels and developed a robust Paid Media strategy. This included Paid Social across META, Google Adwords, and Demand Generation. Despite the school's limited budget, Serotonin devised creative ways to optimize spending across multiple channels. They provided detailed creative briefs tailored to the school's target audience and offered weekly reports and regular opportunities for campaign optimization.