Applica

Applica was hired by a subscription-based mobile app to improve the user experience of a Mushroom Identification App. The company CEO had noticed users were having difficulty understanding some of the app's complex functionalities. Applica conducted an initial audit and then prioritized areas for improvement. Regular meetings were held to discuss the progress and results of implemented changes. The collaboration was primarily with Applica's Product team, and also involved their Marketing team. The result of this partnership was a direct increase in revenues and user satisfaction.

In a project with Chimani, a mobile app guide for national parks, Applica was tasked with increasing revenue and user retention. The agency was chosen based on their high ratings, cost-effectiveness, and referral recommendation. Applica conducted an audit of existing apps for paid acquisition, and prepared recommendations for optimizing user retention, App Store Optimization (ASO) on iOS, and ad campaigns. The team assigned for this project consisted of 2-5 employees from Applica. The results of the project are not explicitly stated.

Slumber Group, a mobile app studio, engaged Applica to increase revenue through A/B testing and different marketing funnels. The aim was to improve revenue and retention through various product optimizations. Applica audited existing and competitor apps, developed and tested hypotheses, created App Store screenshots, app icon variations, and onboarding designs. They also tested Facebook and Apple Search Ads. The team composition included an ASO specialist, a paid marketing specialist, and a product specialist. The engagement which started in July 2022 is ongoing, with an investment of around $70,000.