Matchstic is a brand identity house that was founded in 2003 in Atlanta, GA. The team of about 20 employees focuses on branding, specifically brand strategy, visual identity, naming and brand messaging. Operating at the intersection of art and commerce, Matchstic aims to solve complex problems using strategy, creative thinking, and smart design.
Matchstic worked with an after-school organization in Atlanta to update brand messaging so the organization could connect to its target audience better. The main part of the project entailed creating a new brand story for the organization that included a handbook and messaging guide.
“They did their homework, which established credibility and an understanding of our brand. They listened and adjusted to our suggestions, but they also pushed back at times when they felt very strongly about something.” – National VP of Branding, After-School Organization