Referent

Referent was hired by Alloy Fundraising, a company that provides grant research, event planning and strategic fundraising for non-profit organizations, to assist with their rebranding process following the merger of two firms. The main objectives were to rename the firm, develop a new logo and visual language, launch a new website, and establish a content management system for the website. Referent was chosen for this project due to their competitive pricing, excellent company culture, and alignment with Alloy's values. The scope of work included the creation of a new company name and logo, a visual library for marketing purposes, and the development of a new website on a content management platform. The website, built on WordPress, was designed to allow Alloy's internal team to manage ongoing updates. The end result exceeded the company's expectations, demonstrating Referent's ability to deliver high-quality results that meet their clients' needs.