NueWay Studios

NueWay Studios worked with Caribbean Kitchen Foods, a spice blend manufacturing and distribution company, to improve their brand strategy. The company was struggling with inconsistent marketing and messaging, and sought to present itself as a premium brand. NueWay Studios assisted in identifying target markets, crafting appropriate messaging, and creating a visually appealing brand identity. They provided market research and a rollout plan for the company to follow. The project, which ran from December 2023 to April 2024, cost a little over $8,000. The company worked primarily with an account manager, Lena, who liaised with the rest of the NueWay Studios team.

In a collaboration with Fathers Incorporated, a nonprofit dedicated to supporting fathers, NueWay Studios provided a range of services to enhance the organization's digital presence and outreach. They developed a cohesive brand strategy, created social media content, produced digital content for campaigns and events, and managed digital advertising campaigns. They also provided monthly reports on digital performance metrics and made recommendations for future actions. The NueWay team, consisting of 2-5 employees, was chosen because their company values aligned with those of Fathers Incorporated.

NueWay Studios was engaged by a print shop owner to assist in a rebranding effort. The owner wanted to expand beyond just offering printing services and create a creative ecosystem. NueWay Studios conducted a brand audit, market research, and a creative strategy session. They are currently working on a new logo design and other visual elements, including business cards. The project, which started in September 2024, has so far cost about $18,000. The owner worked with a team of 2-3 people from NueWay Studios, including a creative strategist, a graphic designer, and a coordinator.