NueWay Studios

NueWay Studios was hired by Caribbean Kitchen Foods, a spice blend manufacturing and distribution company, to help with their brand strategy. The company was struggling with their marketing strategy and needed help with messaging and labeling. NueWay Studios assisted in identifying the target market, creating the right message for that market, and developing a visually appealing brand identity. They conducted market research and made suggestions that were collectively incorporated into the strategy. They also helped with the third and fourth iterations of the company's labeling. The project ran from December 2023 to April 2024 and cost a little over $8,000. The primary point of contact was an account manager named Lena. The collaboration with NueWay Studios has helped Caribbean Kitchen Foods present itself as a premium brand and target consumers looking for a premium healthy product.