Vigor

Vigor was engaged by Over Easy, a multi-unit breakfast restaurant based in Phoenix, Arizona, to revamp and modernize its brand image. The owner of Over Easy felt that the company's brand was outdated, prompting the need for a refresh. Vigor developed a comprehensive rebranding strategy that included new visual and verbal identities, logos, and demographics, based on the client's initial vision and existing assets. The project, which began in September 2021, is ongoing and has so far cost around $70,000. The client has expressed satisfaction with the work done by Vigor, and they have recently reengaged them for additional projects.

Vigor partnered with Olga's, a kitchen brand under TEAM Schostak Family Restaurants, to develop a digital-first approach to branding and consumer engagement. The company sought Vigor's expertise in tracking campaigns, improving sales and traffic, and identifying core consumers. Vigor conducted extensive research into the business, developed a psychographic profile of core patrons, and created a strategic approach to reach them. They also provided a new color palette and design, strategic copywriting, and social media best practices. The partnership, which cost about $250,000, lasted from May 2021 to May 2022.

Vigor was hired by a regional pizza restaurant chain to update its brand as the company expanded into new markets. The company's aim was to make its brand more appealing in these new markets. After conducting an in-depth discovery analysis of the company, Vigor identified the company's strengths and weaknesses, its market position, and its competition. They then proposed changes to the brand elements, including a new logo, standardized colors and fonts, a more targeted marketing message, and new taglines. Vigor also assisted in designing a new website and produced a brand book outlining the proper use of the new branding elements. The company's primary contact throughout the project was Vigor's founder, Joseph Szala.