Vigor

Vigor was hired by a regional pizza restaurant chain to update their brand as they expanded into new markets. The company, which has 38 corporate locations and 8 franchise locations, was struggling to break through in these new areas. Vigor conducted an in-depth analysis of the company and its markets, identifying the company's strengths, weaknesses, and market position. They proposed changes to the brand elements, including a new logo, standardized colors and fonts, and a more targeted marketing message. They also assisted in designing a new website and produced a brand book. The company accepted their suggestions and adopted the new marks.

For Olga's, a kitchen brand under TEAM Schostak Family Restaurants, Vigor developed branding and a digital-first approach to consumers. They conducted significant research into the business, determining the psychographic profile of their core patrons and developing a strategic approach to reach them. They also helped establish the company's core patron, created a new color palette and design, and provided strategic copywriting. They assessed the company's social media channels and shared best practices. They also partnered with Vigor on several digital marketing campaigns. The company invested about $250,000 in the partnership with Vigor.

Over Easy, a multi-unit breakfast restaurant based in Phoenix, Arizona, hired Vigor to refresh and rebrand their company. Vigor delivered comprehensive brand guidelines, including the company's brand strategy, visual identity, verbal identity, logos, and demographics. They also worked on additional projects for the company. The company invested around $70,000 in the partnership with Vigor.