Headword

Headword was engaged by Birds & Beans Coffee to create and manage a marketing campaign with the aim of introducing and engaging a new audience to Bird Friendly Coffee. The campaign utilized bright animations to capture attention and introduce users to the lush coffee farms from which the company sources its beans. The process involved a comprehensive scope of work, including discovery, research, strategy, planning, creative execution, delivery, management, and tracking. The team from Headword that collaborated on this project included an Account Manager, a Content Manager, a Creative Director, and a Digital Marketing Manager. The results of the campaign were positive, effectively increasing audience engagement and interest in Bird Friendly Coffee.