Hierarchy Inc

Hierarchy Inc was contracted by a landscape architecture firm based in Atlanta to assist with their branding, web design, and marketing needs. The firm was relatively new and wanted to overhaul their logo and establish a brand voice that would be consistent across their marketing materials and website. Hierarchy Inc evaluated the firm's competition, conducted a SWOT analysis, and developed a comprehensive list of platforms for the firm to sell from. They provided logo designs, samples for marketing materials, and multiple options for the firm's brand voice. Once the firm narrowed down their choices, Hierarchy Inc prepared a complete brand package, including logo suites, fonts, company colors, and guidelines for their use. They also designed letterheads and business cards.

Hierarchy Inc then developed multiple concepts for the firm's website, drawing on insights from their initial SWOT analysis and comparisons with other firms' websites. They made copies of all the content provided by the firm, identified their key project solution through multiple interviews, and determined which projects to feature on the website. They also handled the photography for the content creation. The content spanned the firm's newsletter and social media platforms, which Hierarchy Inc managed. They were given the authority to run paid ads for some of the firm's high-profile projects, primarily on B2B platforms. In addition to these tasks, they also managed the firm's marketing calendar.

The firm later branched out into another company, and Hierarchy Inc helped them come up with a name. They went through the same branding process and are currently working on updating the second company's website. The firm worked closely with a team of four from Hierarchy Inc, including the Founder & Executive Creative Director, a social media manager, a copywriter, and a content creator. The project, which started in March 2015, was completed in three months. The firm invested between $150,000 and $200,000 in the project.