FortyFour

FortyFour was engaged by an accessory company to manage their digital marketing campaign. The scope of the project included managing ad content, targeting, and budget analysis with the aim of positioning the company on Facebook and Google to achieve a satisfactory return on ad spend (ROAS). The project also involved some graphic design and preparation for Black Friday and holiday sales. The client worked closely with a team of three, which included one of the founders of FortyFour. The engagement, which cost around $100,000, lasted from June 2018 to April 2019. The client was particularly pleased with the performance of one team member who handled the ad targeting and reporting. The founder's previous experience with the client's company and his in-depth knowledge of their industry was also highly beneficial.