FortyFour

FortyFour was engaged by an accessory company to handle their digital marketing efforts. The primary focus was on managing ad content, targeting, and budget analysis with the objective of achieving a decent return on ad spend (ROAS), particularly in relation to last-click ROAS. The team at FortyFour also provided graphic design services and assisted in the preparation for Black Friday and holiday sales. The engagement, which lasted from June 2018 to April 2019, involved daily communication with three team members, including one of the founders. The client invested around $100,000 in the project. The knowledge of the brand and the industry, gained from the founder of FortyFour previously working at the client's company, proved beneficial in the successful execution of the project. The client attributes FortyFour's strong performance primarily to the team member who handled ad targeting and reporting.