Founded in 2015, The Gradient is a product design firm based in Lviv, Ukraine, and Amsterdam. They have a team of 25 experienced strategists, designers, and business analysts. The Gradient works with companies of any size to design and launch digital products in the fintech, health care, and consumer products industries.
The Gradient designed a new type of credit card experience for a UK based fintech startup. The team helped the client to grow the product from the early prototype into a product with a unique value proposition for the UK market. The Gradient also extended the product into a white-label solution that is nowadays used by world-leading brands to bring credit card services to their customers.
“Their designers are high caliber and are up to speed. I know that we’ll get the very best from their team.” – Head of Brand Experience, Financial Services Firm