Mirage

For a Berlin-based multimedia platform company, Mirage was tasked with establishing a strategic foundation for the brand, creating a brand identity, and executing a wide variety of brand collateral. The firm managed the project from a strategic, creative, and operational perspective, providing services such as creative direction, brand strategy, graphic design, project management, and art direction. The collaboration involved Mirage's Managing Director, Creative Director, and Graphic Designer, and the client's team of four. The result was a resilient and well-rounded brand identity that effectively represented the client's business.

Mirage was hired by a transportation company to create a brand identity and review the company's website. Found through an online search, Mirage was chosen for their high ratings, proximity, and cultural fit. The scope of work involved making the company visible and accessible to customers and employees, with key deliverables including a brand, a website, and a business card. The client was able to focus on day-to-day operations while Mirage handled the branding and online presence, making it easier for the client to engage with customers.

For an apparel brand, Ataraxia, Mirage was hired to create a distinctive brand name, build a brand identity, and contribute to the design of the products. Found through a referral, Mirage was chosen for its good value for cost and alignment with the company's values. The scope of work was focused on creating a high-quality brand, with key deliverables including brand strategy, brand name, brand identity, design system, brand collateral, marketing and communications, web, and product design. The collaboration resulted in a distinctive and robust brand that resonated with the company's audience.