Mirage

Mirage undertook a comprehensive branding and collateral design project for a Berlin-based multimedia platform company. The company sought to establish a strong strategic foundation and brand identity, alongside creating a design system and a wide array of brand collateral. Mirage's team, comprising a Managing Director, Creative Director and Graphic Designer, provided services including creative direction, brand strategy, graphic design, project management, workshops, and art direction. They managed the creation and manufacturing of most of the brand collateral, including merchandise, apparel, and print materials.

For a knowledge-sharing platform, Yester, Mirage was tasked with establishing a brand strategy, creating a brand identity, and brand activation. The Mirage team, consisting of 2-5 employees, conducted extensive market and audience research, as well as multiple internal workshops. They created a custom logotype, icon, typography, colours, visual language, design system, imagery, videography, illustration, and icons. They also activated the brand through various touch points, producing a wide variety of print materials such as books, presentations, covers, ads, out-of-home marketing, merchandise, and digital interface design.

Mirage was hired by a transportation company to create a brand identity, review their website, and develop an employer brand. The Mirage team, also consisting of 2-5 employees, made the company visible and accessible to customers and employees. Their expertise in branding and internet presence allowed the client to focus on the day-to-day business operations. Mirage created a brand that was worth showing and supported it with marketing materials such as a website and business card, which made it easy for the client to attract customers.