Metric Theory is a San Francisco-based digital marketing agency. Since founding in 2012, they've grown to over 60 employees with experience working with over 230 clients. They have experience with every type of marketing issue for clients that range from small business to large e-commerce firms. They specialize in PPC, digital strategy, social media marketing, conversion optimization, and mobile marketing.
A software company hired Metric Theory to build out long-tail keyword campaigns. Metric Theory expanded their campaigns on a global scale by creating keyword lists in Spanish, German, Italian, and French. They've also adjusted their landing pages, copy, and keyword negatives to drive higher-quality leads.
"They're constantly coming up with ideas for new keywords and new campaigns as if they were looking at our website every day and trying to figure out what we could be ranking for but aren't. I haven't seen this constant focus and analysis from other agencies." – Senior Director of Digital Marketing and Operations, Software Company