Amsive

Amsive collaborated with iCIMS, a software as a service company, to create an online lead generation strategy. The project was initiated due to dissatisfaction with a previous partner and the need for a more specific approach to demand generation. Amsive helped develop a unique identifier system that identified potential sales prospects who had seen display creative. This allowed iCIMS to better attribute value to their display spend and make more informed decisions about their marketing budget. The project has been ongoing since January 2014, with regular meetings to assess progress and make necessary adjustments.

In a project with Buoy Health, a healthcare tech startup, Amsive was tasked with increasing visibility and growing the user base without exceeding the marketing budget. The project began in June 2017 and is ongoing. Amsive provided a high-level view of the company’s SEO options, identified potential issues, and outlined a roadmap to achieve project goals. They provided market and keyword research, helped Buoy Health understand the healthcare landscape, and supported a site restructure to ensure SEO compliance.

Amsive worked with a professional development company to address their SEO and SEM needs. The company had not been doing SEO for over a year and needed to optimize their website and content strategy. Amsive quickly performed a technical review, identified errors and duplicate content, and helped correct these issues. They also developed an on-page optimization and content strategy, and improved the bidding process for SEM. Recognizing the company's operation in the B2B space, Amsive recommended account-based management and brought in technology to target specific individuals and companies. The project started in July 2016 and is ongoing.