IPNY

The Foundation of Prader-Willi Research engaged IPNY to create branding materials and redevelop their website to increase awareness within their community. IPNY developed a tagline for the foundation, created a manifesto encapsulating the organization, and is currently working on a digital brochure, social campaigning, and redesigning landing pages. The project began in June 2019 and is still ongoing with approximately $15,000 invested so far. The Foundation's main points of contact with IPNY are Andy, Bruce, and Joe, who have been instrumental in the successful execution of the project.

The American Committee for the Weizmann Institute of Science (ACWIS) hired IPNY for a new advertising campaign to promote the institute's work and increase visibility. IPNY developed several campaign ideas, including creative and copy, and created a comprehensive campaign for digital, print, and social media platforms, such as Facebook and Instagram. The project began in December 2017 and has been ongoing since. The VP of Marketing and Communications at ACWIS works closely with Joe, the Founder & Managing Partner at IPNY, and other specialists on the team.

Dana-Farber Cancer Institute hired IPNY to develop an advertising campaign to raise awareness for their groundbreaking research. The project evolved to include developing a master brand strategy, measurement plan, and other creative assignments. The campaign included TV, print, digital, social, radio, and long-form video elements, as well as a landing page. When a Dana-Farber researcher won the Nobel prize, IPNY developed a congratulatory ad that ran in national press outlets. They also developed campaigns for physicians and a new satellite location. The VP of Marketing at Dana-Farber works directly with the agency's principals and a dedicated account manager.