IPNY

IPNY worked with the Foundation of Prader-Willi Research to enhance its brand identity and awareness within the community. They created a tagline and a manifesto that encapsulated the essence of the organization. They also developed a digital brochure, provided social campaigning, and redesigned the organization's landing pages. The project began in June 2019 and while the tagline was completed by August, the collaboration is still ongoing. The client has invested approximately $15,000 in the project so far.

The Dana-Farber Cancer Institute engaged IPNY to develop an advertising campaign aimed at raising awareness for the institute's groundbreaking research. The campaign was successful and the relationship evolved to include the development of a master brand strategy, measurement plan, and other creative assignments. IPNY developed and produced TV, print, digital, social, radio, short and long form video, and a landing page. They also developed a campaign for a new satellite location which included transit, billboards, radio, and print. The campaign was developed under serious time pressure and the client applauded IPNY for producing quality work quickly.

IPNY partnered with the American Committee for the Weizmann Institute of Science (ACWIS) to create an advertising campaign aimed at gaining visibility and promoting giving. They presented several ideas for the campaign, including creative and copy, and then built out the chosen concept further. The campaign was created for digital, print, and social media platforms, including Facebook and Instagram. The project began in December 2017 and the collaboration is ongoing. The client chose to work with IPNY after being impressed with a campaign they had created for another organization in their industry.