Colormatics

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Colormatics is a studio founded in 2014 in Jersey City, N.J. with no more than 10 employees. They specialize in video production, advertising, and content marketing services for clients in the fields of consumer products and business services.

Client Insights

Industry Expertise

Consumer products & services

15%

Financial services

15%

Medical

15%

Advertising & marketing

10%

Business services

10%

Gambling

10%

Hospitality & leisure

10%

Media

10%

Gaming

5%

Client Size Distribution

Small Business (<$10M) 10%

Midmarket ($10M - $1B) 40%

Enterprise (>$1B) 50%

Common Project Size

$10K-$49K 15 projects

$50K-$199K 13 projects

<$10K 2 projects

Clients

  • Macy's
  • Providence
  • FTX
  • Vanguard

Highlights from Recent Projects

Overall Rating

4.9
37 Reviews

Colormatics was hired by a manufacturing company that services the global allergy market to produce a commercial for a national awareness campaign. The team of 2-5 employees from Colormatics created a commercial in three different lengths (:30, :15, :06) from start to finish. This involved pitching concepts, delivering a script, providing storyboards, organizing casting, and handling all pre- and post-production. The end product was delivered in three different aspect ratios and required mindfulness of the company's regulatory environment.

For the fantasy gaming company, PrizePicks, Colormatics was tasked with conceptualizing and filming a commercial for the upcoming NFL season. A team of 6-10 employees was assigned to create a branded response commercial that highlighted the simplicity and fun of the game. The commercial was designed to show how simple the product is and that it's player-driven. It also emphasized the potential for big payouts and availability, enhancing the excitement of the football season. The deliverables included spots featuring a CTA / offer / vanity URL, with two concepts to test against each other.

A consumer products brand house hired Colormatics to create an educational brand video for their Squatty Potty Brand. The goal was to drive incremental sales through strategic sales channels like Amazon and Walmart. The project also involved consumer insight research and focus group testing. A team of 6-10 employees from Colormatics handled the videography scope of work, which included scouting, preparing, pre-production, filming, sound recording, post-production, and final product delivery. The digital media side of the project included a full paid media plan for Q4 on a minimum spend of $435k, campaign setup, digital media buying, reporting and optimization, and integrated strategy and account management.

Timeliness

4.9

Service Excellence

4.9

Value

4.6

Would Recommend

4.9

Awards

44089

2023

44090

2023

44092

2023

47987

2023

81623

2023