Colormatics

Colormatics was hired by a manufacturing company that services the global allergy market to produce a commercial for a national awareness campaign. The team of 2-5 employees from Colormatics created a commercial in three different lengths (:30, :15, :06) from start to finish. This involved pitching concepts, delivering a script, providing storyboards, organizing casting, and handling all pre- and post-production. The end product was delivered in three different aspect ratios and required mindfulness of the company's regulatory environment.

For the fantasy gaming company, PrizePicks, Colormatics was tasked with conceptualizing and filming a commercial for the upcoming NFL season. A team of 6-10 employees was assigned to create a branded response commercial that highlighted the simplicity and fun of the game. The commercial was designed to show how simple the product is and that it's player-driven. It also emphasized the potential for big payouts and availability, enhancing the excitement of the football season. The deliverables included spots featuring a CTA / offer / vanity URL, with two concepts to test against each other.

A consumer products brand house hired Colormatics to create an educational brand video for their Squatty Potty Brand. The goal was to drive incremental sales through strategic sales channels like Amazon and Walmart. The project also involved consumer insight research and focus group testing. A team of 6-10 employees from Colormatics handled the videography scope of work, which included scouting, preparing, pre-production, filming, sound recording, post-production, and final product delivery. The digital media side of the project included a full paid media plan for Q4 on a minimum spend of $435k, campaign setup, digital media buying, reporting and optimization, and integrated strategy and account management.