GMLV

GMLV was hired by a performing rights organization to assist with advertising strategies and general branding. Their duties included managing the branding of an annual songwriter conference and the creation and completion of all advertising materials. The team provided ideas for advertising across digital, print, and physical locations. The company has been working with GMLV for approximately twenty years, with their main contacts being Loretta, the main partner of GMLV, and Steve, the Account Manager.

A biotech firm, Applied DNA Sciences, employed GMLV to develop and implement a public relations strategy for their textiles vertical. The aim was to generate consistent news coverage in the market. GMLV, having previously worked with the company on another project, was selected as the PR agency of record for the textiles business. They were responsible for media outreach, press release writing and pitching, product launch planning, and execution. The team consisted of a Partner, a Senior PR Strategist, and a Media Manager.

GMLV was brought on board by SUEZ, a global environmental services company, to create visual deliverables for communicating with external customers through digital and traditional media. Their tasks included creating bill inserts, digital ads, newspaper publications, print publications, and managing Google PPC ads. The team worked closely with the company's account managers, creative director, VP, and art director. Over the course of the engagement, which began in June 2017, the company invested close to $200,000 in their services.