GMLV

GMLV was hired by Applied DNA Sciences, a biotech firm, for their PR strategy and execution plans specifically for their textiles vertical. The goal was to create a consistent flow of news in the marketplace. The VP of Marketing had previously worked with GMLV on another project and had a positive experience, which led to their selection for this project. GMLV became the PR agency of record for the textiles business, handling media outreach, press release writing and pitching, product launch planning, and execution. The team consisted of a partner, a senior PR strategist, and a media manager.

A performing rights organization hired GMLV to help with their advertising strategies as well as general branding for their annual songwriter conference. GMLV has been their agency of record for at least twenty years, indicating a strong, long-standing relationship. The scope of work included providing advertising ideas across digital, print, and physical locations, as well as project managing the creation and completion of all advertising materials. The client worked with around three people from the GMLV team, including the main partner and an account manager.

SUEZ, a global environmental services company, hired GMLV as their design partner to create deliverables for visual communication with their external customers, both digitally and in traditional media. The company had an existing relationship with GMLV, whose proximity to their office facilitated easy in-person meetings. GMLV helped in designing bill inserts, direct mail services, digital ads, newspaper publications, print publications, and more. They also partnered for Google PPC ads. The team from GMLV included account managers, a creative director, a VP, and an art director. The engagement started in June 2017 and is ongoing, with an investment of close to $200,000.