The Brand Leader

The Brand Leader was engaged by a Travel Arrangements Company to build a robust digital marketing framework with tailored campaigns and messaging. The company also sought to stand out among competitors through the deployment of marketing assets across digital, outdoor, and traditional platforms. The Brand Leader successfully developed a data-driven advertising and PR strategy that attracted leisure and group visitors to beach cities. They also provided creative services for campaigns and other needs. The result was a fresh take on destination marketing strategies, increased brand awareness, hotel bookings, and effective targeting of the desired markets.

CTS, the world's leading endurance coaching company, hired The Brand Leader to establish a singular brand position and identity. Following the first leadership change in the company's history, The Brand Leader was tasked to unify the Leadership Team and clearly define what CTS is to its coaches. The Brand Leader reviewed the current and historical brand position, the competitive landscape, and competitors' positions. They also updated the company's values, vision, and mission statement. The final deliverables included an updated brand position, messaging, voice, colors, typeface, and style.

The Brand Leader was hired by 689 Cellars, a Napa Valley-based winery, to develop a strategic and concise brand messaging for their wines. The Brand Leader successfully developed a concise messaging and brand identity for the winery, aligning with the company's culture and values. The result was a clear and strategic brand messaging that accurately represented the winery and its products.