Direct Agents
visit site- Undisclosed
- 50 - 249 employees
- New York, NY
Direct Agents is a midsize media planning and buying agency launched in 2003. Their team specializes in Media Planning & Buying, Demand Generation Marketing, Advertising, Digital Strategy, and more. The company is headquartered in New York, New York and Culver City, California.
Client Insights
Industry Expertise
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Client Size Distribution
Small Business (<$10M) 10%
Midmarket ($10M - $1B) 50%
Enterprise (>$1B) 40%
Common Project Size
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Clients
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Highlights from Recent Projects
Direct Agents worked with an HR firm, aiming to build an inclusive and diverse community of executives. The company was chosen due to its high ratings, good culture fit, and alignment with the firm's company values. The scope of work involved supporting member growth and targeting executives from communities historically excluded from executive search. Direct Agents excelled in planning, messaging, and tracking the success of the project.
In a project with an arts, entertainment, and music company, Direct Agents was tasked to drive acquisition at an effective CPA, turn on new marketing channels, and scale volume across channels. The company was chosen for its high ratings, proximity, and budget-friendly pricing. The project involved growing the company's subscription base and revenue through a modern paid media strategy. Direct Agents developed measurement processes focusing on performance growth and optimization.
Direct Agents was hired by DistroKid, a music distribution company, to generate more new yearly subscriptions, drive more account creations, and cross-sell/up-sell other products. The company was selected for its high ratings and relevant skillset. The project involved a full audit of all paid marketing campaigns, restructuring pixels, tracking, and ad campaign set up. Direct Agents scaled the company's paid search and social campaigns quickly, facilitated landing page optimizations, and helped build out a Media Mix Model. They also assisted with ad creative, making the entire process seamless and connected. The successful project led to the inclusion of another acquired company into the agreement with Direct Agents.