The O Group

The O Group was contracted by PGT Innovations, a leading supplier of impact-resistant windows and doors, to refine their brand positioning and strategy. The project, which began in January 2020, involved a discovery phase where The O Group analyzed customer data and researched competitors to develop a unique brand identity for PGT. The process resulted in the creation of three distinct creative concepts and campaigns, including brand identity, image direction, color palettes, and tone of communication. The project is ongoing, with a photo and video shoot scheduled soon. PGT has invested approximately $350,000 in this partnership.

In a separate project, Reinhold Jewelers, a luxury retail store, hired The O Group to help transition their business from retail to e-commerce. The O Group was tasked with reimagining the brand, which included updating and modernizing the logo, packaging, and advertising. They also developed a comprehensive marketing strategy for Reinhold Jewelers. The project, which began in August 2022, involved an initial audit where The O Group engaged with customers and staff. Reinhold Jewelers invested $180,000 in this ongoing project.

The O Group was also engaged by Reinhold Jewelers for a rebranding project. The aim was to revamp the company's in-store and digital strategy, which included positioning, creative platform, campaign, and new store design. The O Group was chosen for their cultural fit and aligned company values. The project involved a team of 2-5 employees from The O Group and the results were satisfactory.