The O Group

The O Group collaborated with a tequila company to create a brand video that would portray the company as a luxury brand with a refined taste. The team at The O Group engaged in a brainstorming session with the company to understand the brand's values and messaging. They then storyboarded various concepts and fine-tuned the audience profile. After several rounds of discussions, the final video's copy, voiceover, and visuals were perfected. The project spanned from June to September 2020 and cost between $50,000 and $100,000.

In a partnership with PGT Innovations, a supplier of impact-resistant windows and doors, The O Group provided creative strategy development. They conducted a discovery phase, researched existing customer data, and considered the company's competitors to help elevate the business. They explored different creative concepts and campaigns, including brand identity, image direction, color palettes, and tone of communication. The partnership, which started in January 2020, has so far cost around $350,000.

Reinhold Jewelers, a luxury retail store, hired The O Group to assist in their transition from retail stores to e-commerce. The O Group provided digital strategy and web design, updated and modernized the company's logo, and offered a one-service package that included packaging, advertising, branding, and marketing strategy. The O Group started with an audit, talking to customers and staff, before moving on to brand identity exploration, packaging design, and logo design. The project, which started in August 2022, has so far cost $180,000.