Naked Communications is a creative agency based in London. Founded in 2000, Naked has just over 80 employees between their European headquarters and Melbourne, Australia branch office. Their services focus on boutique marketing solutions and experience design, including creative strategy, web development, content marketing, influencer marketing, and other creative branding techniques.
Arguably Naked's most creative campaign was for a sports betting site in Australia. The brand had developed a history of controversial and outlandish marketing that stokes sports rivalries, and thought Naked's creativity could benefit their next strategy. With 360kg of oats, hundreds of sheep, and a talented shepherd, Naked spelled out a message in sheep for the New Zealand national rugby team as they flew into Australia. The drone video of the stunt went viral.