Underdog
visit site- $1,000+
- 2 - 9 employees
- Leeds, England
Founded in 2019, Underdog is located in Leeds, U.K. With 8 employees, they provide marketing strategy, branding, and advertising services for enterprise, midmarket, and small businesses. They're focused on consumer products, advertising, and marketing industries.
Client Insights
Industry Expertise
20%
20%
20%
20%
20%
Client Size Distribution
Small Business (<$10M) 25%
Midmarket ($10M - $1B) 50%
Enterprise (>$1B) 25%
Common Project Size
<$10K 2 projects
$10K-$49K 2 projects
Clients
- Molson Coors
Highlights from Recent Projects
Underdog was hired by Modo25, a digital marketing agency, to provide photography for their new website. The client wanted the photography to align with their branding and identity, including both headshots and team photos. Underdog was selected based on a previous positive experience by the CEO and the quality of their portfolio. The Underdog team, consisting of Emily and Nigel, facilitated a smooth and easy process, delivering a range of shots that met the client's needs. The client appreciated the easy and informal approach, which made a potentially stressful process enjoyable and successful.
Underdog worked with a boutique Project and Programme Management consultancy on a rebranding project. The company, which specializes in delivering IT-enabled Business Change Programmes, had been operating for 12 years without a public presence. The client, the company's Managing Director, wanted to expand the company with a new name and brand that would attract new clients and talent. Underdog was chosen based on a recommendation and their online portfolio. The project involved creating a brand from scratch, and the client appreciated Underdog's support of an incremental and organic way of working due to time pressures. The new brand, Huddl, was successfully established, and the next stage is to expand its online presence.
Underdog was engaged by a pharmaceutical company dedicated to Animal Health to conduct market research. The client aimed to understand the reality of their customers, including vets, farm teams, and pet owners, in great detail to better support their business operations. Underdog was chosen based on a longstanding professional relationship from the client's previous role as a technical consumer insight leader for a major food company. The project involved stakeholder interviews, field observations, and further investigations to answer specific questions. The results were complex, so Underdog proposed printing booklets to share the findings. The client appreciated Underdog's proactive approach and the fresh perspective they brought to the company.