Underdog

Underdog successfully completed a market research project for an animal pharmaceutical company. The project aimed to understand the customer experience in great detail, focusing on Udder Health management. Underdog conducted several stakeholder interviews and field observations, working closely with the company's local business team and key customers. The project's complex findings were shared using printed booklets sent to participants before a debrief meeting. The client appreciated Underdog's proactive communication and ability to manage project logistics effectively.

Underdog was hired by Modo25, a digital marketing agency, to provide photography for their new website. The project aimed to capture images that aligned with the company's branding and identity. Underdog executed a series of headshots, team shots, and workspace shots, making the process easy and informal for the team. The client praised Underdog's understanding of the brief and their ability to deliver a range of different styles that boosted the company's confidence in their work.

Underdog was engaged by a project and programme management consultancy for a rebranding project. The company, which had been operating without a public presence for 12 years, wanted a new name and brand to attract new clients and talent. Underdog helped the company through the discovery stage, leading to the agreement of a new brand and values. The client appreciated Underdog's support of an incremental and organic way of working due to time pressures. The end goal is to expand the online presence of the newly named company, Huddl.