J2 (Branding & Marketing)

J2 (Branding & Marketing) was engaged by a nonprofit organization serving youth and children for a branding, design, and web development project. The nonprofit was in the middle of a three-year, $6 million campaign when they decided to collaborate with J2. The scope of J2's work included creating campaign materials, developing a brand platform, and building a new website. The team at J2 conducted interviews with alumni and different groups to gain a deep understanding of the nonprofit. The engagement, which began in November 2020, has seen an investment of between $50,000–$100,000 and is still ongoing. The nonprofit chose J2 despite their higher quote due to their resonance with the desired style, and the firm's willingness to adjust their initial quote to fit the nonprofit's budget. The client has been working directly with two individuals from J2, including a main point of contact.