Crowd

Crowd was hired by the Plastic Oceans Foundation to increase the global presence of their film, "A Plastic Ocean," using social media. The company also developed the foundation's website and a separate site for the film. Crowd successfully created a strategy to bridge the two, showing how the foundation could utilize the film online to achieve their mission and extend the film's reach. They also assisted with promotional strategy, content creation, and tracking the film's reach. Crowd's work was highly appreciated for its aesthetics and user-friendliness. The foundation spent around $20,000 on the project, which they felt was a fraction of what the work delivered should have cost.

Crowd also worked with First Street Napa, a restaurant, retail store, hotel, and lifestyle development in downtown Napa. The company was faced with the challenge of making their property appear relevant to potential retailers and restaurants and convincing them to sign leases. Crowd was tasked with developing a marketing campaign to make First Street Napa a distinct, must-visit destination. Their work included content development, branding, making office leasing brochures, one-sheets, website content, e-blasts, and developing an online presence on Yelp and Facebook. The cost of Crowd's work was between $50,000 and $60,000.

The founder and CEO of Entertainment Media Partners enlisted Crowd to unify the online presences of his three business properties. The goal was to implement marketing best practices across all three brands and tie them together in a way that allowed them to play off of and help each other. Crowd achieved this by designing new websites, managing social media, email marketing, and providing general marketing guidance. The initial stages included in-depth discovery meetings to ensure both sides clearly understood each of the business models, what was lacking, and what could be done to fill any gaps.