Baked

Baked was hired by GO Sport, a multi-brand sporting goods retailer, to elevate the adidas training category through a bespoke GO Sport lens. The goal was to deliver a variety of outputs across in store, online & social platforms, highlighting exclusive products. Baked, chosen for its great culture fit and previous experience, assigned 6-10 employees to the project. The team developed a creative production strategy, storyboard and photoshoot for a retailer & brand collaborative marketing campaign. Deliverables included videos, stills, window key visuals, lightbox and in store podium key visuals, as well as art direction and casting with considerations to local nuances.

For a sportswear brand, Baked was tasked to create an omni channel campaign with a key retail partner to inspire their target audience and grow the business within men's footwear and apparel. The company found Baked through a referral and selected them due to their high ratings, budget-friendly pricing, and great culture fit. Baked assigned 6-10 employees to the project and provided a full funnel integrated campaign with a compelling CTA to engage, inspire and drive sales. Key deliverables included a full retail design toolkit with hero retail creative, hero stills, product stills, hero AV content, conversion/product category led versions, creative website banners, category banners, and brand specific banners.