Chello

Chello was contracted by Caleb & Brown, a cryptocurrency brokerage firm, to refresh their brand, design their website and create ad campaigns. The project involved extensive research, stakeholder interviews, and focus groups to understand the brand's position and appeal. Chello successfully redefined the client's core value proposition, designed a new logo, and established brand guidelines. They also overhauled the UI/UX design of the website, ensuring easy navigation and clear expression of the company's unique offerings. The client appreciated Chello's strategic approach, creativity, and value for money, investing approximately $139,000–$209,000 USD in their services.

Chello collaborated with an HR Tech business to develop a new naming convention and marketplace brand that aligns with their product strategy. The engagement involved deep dive meetings with key executives, numerous workshops, and thorough discussions about the business's unique offerings. Chello's strategic brand framework guided the naming process, with one convention emerging as the clear favorite. The project extended to the visual expression of the brand and final brand guidelines. The client appreciated Chello's commercial lens and alignment with their strategy.

The public health NGO engaged Chello to develop a rapid-response campaign focused on the monkeypox outbreak. Chello handled the project from concept development to finalization, which included filming, photography, voiceovers, and script writing. The campaign videos were live-action with some animated features and were designed to work in a 15-second format. Chello also drafted press releases for the campaign. The client invested around $52,000 USD in the project and praised Chello for their ability to deliver within a tight timeline.