AACG (Anti-Agency Consulting Group) is a marketing and business consortium based in Los Angeles. The consortium, founded in 2017, has more than 30 experts who provide media planning & buying, digital strategy, social media marketing, business consulting, and PPC services to midmarket and other-sized companies in the arts & entertainment, consumer products & services, media, e-commerce, utilities, and other industries.
A global location technology company hired AACG to act as the marketing team for their platform division's new business unit. AACG undertook many tasks as part of this engagement, including helping craft the unit's messaging and positioning; founding internal structures around communications, messaging, and language; developing a communication plan; and executing a multi-pronged approach that involved social media marketing as its primary driver. Overall, AACG met all the goals for the project, which enabled the unit to exceed revenue targets.
"Now, the business unit is one of the company’s primary revenue drivers." - VP of Platforms, Global Location Technology Company