Dossier Media

Dossier Media was hired by Dispelix, a company that designs and manufactures augmented reality headset components, to develop a full-funnel paid media strategy for introducing a new brand to the market. The main objectives were to significantly increase their presence on LinkedIn, generate followers to position their brands as a thought leader within the industry, and maintain strong visibility among potential investors. Dossier Media was chosen for the task due to their high ratings, proximity, affordable pricing, cultural fit, and value for cost. A team of 2-5 employees from Dossier Media was assigned to the project and they provided a phased paid media strategy that addressed each of Dispelix's key business goals. They implemented a multi-channel approach and provided in-depth analytics on campaign performance and its impact on the business. The team met with Dispelix weekly and consistently over-delivered on their deliverables.