What is media buying?

In essence, media buying is a type of paid marketing that aims to find and acquire ad space on networks that target audiences tune in at the best possible time slot and price. The process involves both traditional and digital mediums, and when done effectively, it gives maximum exposure to the brand.

How much do media buying services cost?

Most agencies charge a commission for broadcast and digital media buys of around 15-25%, but this will vary on a lot of factors.

What services do media buying agencies provide?

Media buying companies provide services to help businesses strategically purchase relevant advertising space or slots on different media. These services typically include radio media buying, TV media buying, and digital media buying. They help brands ensure they reach their intended audience by securing critical ad space and managing ad budgets. Ultimately, they are focused on helping businesses succeed by providing comprehensive and tailored media buying solutions.

Is it worth hiring a local media buying agency, or can they be based somewhere else?

Investing in an experienced and local professional team specializing in media buying is well worth it for businesses focused on a regional demographic. Such teams have extensive knowledge of market dynamics and consumers and have connections with local media companies. Additionally, experienced teams understand the nuances of your location, allowing them to give you better advice on achieving your goals best and executing your project. These same professionals can bring these insights to strategy and analysis meetings so you can ensure you have the most up-to-date knowledge of your market. Finding a reliable media buying firm doesn’t always come down to geography, but location should be considered a priority for specific industries.

Top 100 Media Buyer Agencies

The Best of November 2024

Media buying and planning is a strategic solution that involves purchasing ad space or slots on various relevant media channels such as print, television, and digital. It aims to help businesses promote their products, services, or brands.

Jump to Most Reviewed Companies

List of the Best Media Buying Companies

391

New Limits
(1 Reviews) 5.0
- Timeliness
  5.0
- Service Excellence
  5.0
- Value
  5.0
- Would Recommend
  5.0
- $1,000+
- 2 - 9 employees
Clutcher is an advertising firm based in Brisbane, Australia. Founded in 2017, their team of 5 serves clients in the advertising and e-commerce sectors. Services include media planning and digital strategy.

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Clients
- Generator Power
Industries
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392

Mad Hat Maven
(2 Reviews) 5.0
- Timeliness
  5.0
- Service Excellence
  5.0
- Value
  4.3
- Would Recommend
  5.0
- $5,000+
- 10 - 49 employees
- Houston, TX
Digital strategy company Mad Hat Maven is in Houston, Texas. The small firm was launched in 2018. Their team specializes in digital strategy, web development, media planning & buying, content marketing, and more.

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Industries
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393

JXM
(4 Reviews) 5.0
- Timeliness
  4.8
- Service Excellence
  4.9
- Value
  5.0
- Would Recommend
  5.0
- $100,000+
- 10 - 49 employees
- Shirley, MA
JXM, a advertising company, was launched in 2007. Their small team is in Shirley, Massachusetts. The firm provides advertising, branding, direct marketing, marketing strategy, and more.

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Industries
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394

EAG
(4 Reviews) 4.8
- Timeliness
  4.6
- Service Excellence
  4.9
- Value
  4.8
- Would Recommend
  5.0
- $25,000+
- 2 - 9 employees
- Miami, FL
EAG is a small graphic design company based in Miami, Florida. Their services include graphic design, media planning & buying, public relations, direct marketing, and more.

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Industries
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395

Carbon

(0 Reviews)

Not yet reviewed.
- $10,000+
- 10 - 49 employees
- Amesbury, MA
Digital Strategy company Carbon was launched in 2015. The firm focuses on Digital Strategy and Media Planning & Buying.
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Clients
- Schneider Electric: brand strategy, UX, web dev
- Craft Sports USA
- Craft Sports Canada
- HubSpot
Industries
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396

Octagon Media

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 2 - 9 employees
- Baton Rouge, LA
Octagon Media is a Marketing Strategy company. Launched in 2013, the team offers Marketing Strategy and Advertising. The agency is headquartered in Baton Rouge, Louisiana.
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Industries
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397

JKR Advertising and Marketing
(1 Reviews) 4.5
- Timeliness
  5.0
- Service Excellence
  5.0
- Value
  5.0
- Would Recommend
  5.0
- Undisclosed
- 10 - 49 employees
- Maitland, FL
JKR Advertising and Marketing is a Maitland, Florida-based advertising company. The small team provides advertising, media planning & buying, other marketing, pay per click, and more and was established in 2007.

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398

Demonstrate
(3 Reviews) 5.0
- Timeliness
  5.0
- Service Excellence
  5.0
- Value
  4.2
- Would Recommend
  5.0
- $10,000+
- 10 - 49 employees
- San Francisco, CA
Based in San Francisco, Demonstrate PR is a marketing and communications agency largely geared toward consumer products like technology and food & beverage. With a team of ten employees, their impressive track record boasts both high-profile clients and highly successful strategies. Among their services include conventional PR, influencer marketing, social media campaigns, and live branding events.

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Clients
- BELLA Housewares
Industries
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399

HAPI
(1 Reviews) 5.0
- Timeliness
  5.0
- Service Excellence
  5.0
- Value
  4.5
- Would Recommend
  5.0
- $10,000+
- 10 - 49 employees
- Phoenix, AZ
HAPI is a full-service branding firm founded in 2009 and based in Pheonix. With a team of fewer than 50, they specialize in advertising, branding, and market research solutions for small and medium-sized firms in the fields of arts, business services, and consumer products.

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Clients
- 6pm.com/Zappos
Industries
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400

AM/FM Inc.
(1 Reviews) 5.0
- Timeliness
  5.0
- Service Excellence
  5.0
- Value
  5.0
- Would Recommend
  5.0
- $1,000+
- 10 - 49 employees
- Edmonton, Canada
AM/FM Inc. is a marketing and communications agency based in Edmonton, Canada. The agency, founded in 2014, has a team of more than ten that provides marketing strategy, web design, graphic design, media planning & buying, and logo services to midmarket and other-sized companies and organizations in the business services, consumer products & services, nonprofit, manufacturing, and energy & natural resources industries.

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Clients
- Legal Aid Alberta
Industries
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401

Appitate LLC
(1 Reviews) 5.0
- Timeliness
  5.0
- Service Excellence
  5.0
- Value
  5.0
- Would Recommend
  5.0
- $250,000+
- 10 - 49 employees
Appitate LLC is an international mobile CPI affiliate network based out of Isles Beach, Fla. Founded in 2017 and with a team of around 15 employees, their main services include mobile and application marketing, affiliate marketing, and media planning and buying. Their main clients are medium-sized businesses in the advertising, gaming, and retail industries.

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Clients
- Affle
Industries
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402

Adcetera
(2 Reviews) 3.5
- Timeliness
  4.0
- Service Excellence
  4.5
- Value
  3.0
- Would Recommend
  3.3
- $25,000+
- 50 - 249 employees
- Houston, TX
Adcetera is a creative firm based in Houston, Tex. Founded in 1982, their team of around 98 employees provides advertising, branding, and media planning services.

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Clients
- HP
Industries
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403

TUFF Media

(0 Reviews)

Not yet reviewed.
- $1,000+
- 2 - 9 employees
- Surrey, Canada
TUFF Media is a media planning and buying company. Their small team is in Surrey, Canada. Their services include Media Planning & Buying and Digital Strategy.
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Industries
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404

Loavi information technology

(0 Reviews)

Not yet reviewed.
- $10,000+
- 50 - 249 employees
- Dubai, United Arab Emirates
Loavi information technology is a Content Writing Services company. In Dubai, United Arab Emirates, their team offers Content Writing Services and Media Planning & Buying.
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Clients
- Nada Bader Photography
Industries
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405

TMI Collective

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Cape Town, South Africa
Headquartered in Cape Town, South Africa, TMI Collective is a small pay per click company. Their services include Pay Per Click and Media Planning & Buying.
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Industries
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406

Fade Digital
(1 Reviews) 5.0
- Timeliness
  5.0
- Service Excellence
  5.0
- Value
  5.0
- Would Recommend
  5.0
- $5,000+
- 2 - 9 employees
- Toronto, Canada
Fade Digital is a full-service digital marketing firm based in Toronto, Canada, that was established in 2011. Their team of fewer than 5 employees provides SEO, digital strategy, PPC, social media marketing, media planning & buying, content marketing, conversion optimization and email marketing services.

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Clients
- Binns Kitchens
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407

Case Study Labs
(1 Reviews) 5.0
- Timeliness
  5.0
- Service Excellence
  5.0
- Value
  5.0
- Would Recommend
  5.0
- $5,000+
- 2 - 9 employees
Case Study Labs, a branding firm, is headquartered in Buffalo, New York. The small team specializes in branding, public relations, media planning & buying, event marketing, and more and was established in 2017.
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Industries
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408

Acorn To Oak Media Group, LLC
(3 Reviews) 5.0
- Timeliness
  5.0
- Service Excellence
  5.0
- Value
  5.0
- Would Recommend
  5.0
- $1,000+
- 2 - 9 employees
- Allenhurst, NJ
Acorn To Oak Media Group, a branding agency, is headquartered in Jackson Township, New Jersey. The small team focuses on branding, social media marketing, advertising, media planning & buying, and more. The agency was launched in 2012.
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Industries
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409

Watchmaker Marketing
(1 Reviews) 5.0
- Timeliness
  5.0
- Service Excellence
  5.0
- Value
  5.0
- Would Recommend
  5.0
- $10,000+
- 2 - 9 employees
- Seattle, WA
Located in Seattle, Washington, Watchmaker Marketing is an Advertising company. The small team offers Advertising, Media Planning & Buying, Branding, Marketing Strategy, and more. The firm was founded in 2021.
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410

Gradient Media Group
(4 Reviews) 5.0
- Timeliness
  4.9
- Service Excellence
  5.0
- Value
  5.0
- Would Recommend
  5.0
- $50,000+
- 2 - 9 employees
- Melrose, MA
Gradient Media Group is a social media marketing company based in Melrose, Massachusetts. The small team specializes in social media marketing, search engine optimization, pay per click, and digital strategy and was founded in 2021.
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Clients
- Dave.com
- WeightWatchers
- Eberjey
- Noemie
Industries
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411

Hexapoint
(1 Reviews) 5.0
- Timeliness
  5.0
- Service Excellence
  5.0
- Value
  5.0
- Would Recommend
  5.0
- $1,000+
- 50 - 249 employees
- Randolph, NJ
Hexapoint is a midsize social media marketing agency. Based in Randolph, New Jersey, the company was launched in 2009. Their team focuses on social media marketing, search engine optimization, web design, web development, and more.

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Industries
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412

Acart
(1 Reviews) 4.0
- Timeliness
  4.5
- Service Excellence
  4.0
- Value
  4.5
- Would Recommend
  4.0
- Undisclosed
- 50 - 249 employees
Acart is a full-service advertising agency based in Ottawa, Canada. Founded in 1976, Acart's team of 43 employees specializes in providing digital strategy, media planning & buying, and branding services.

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Clients
- Government of Canada
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413

Pic Audience
(2 Reviews) 4.5
- Timeliness
  4.5
- Service Excellence
  4.5
- Value
  4.5
- Would Recommend
  4.8
- $1,000+
- 10 - 49 employees
- Lahore, Pakistan
Pic Audience is a marketing strategy company based in Dubai, United Arab Emirates and Lahore, Pakistan. The small team specializes in marketing strategy, media planning & buying, social media marketing, and search engine optimization. The company was founded in 2018.

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414

The Market

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- London, England
The Market is a media planning & buying agency. The team is in London, England, and their services include Media Planning & Buying and Advertising.
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Industries
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415

UNIMA
(1 Reviews) 5.0
- Timeliness
  5.0
- Service Excellence
  5.0
- Value
  5.0
- Would Recommend
  5.0
- $10,000+
- 2 - 9 employees
- Atlanta, GA
Established in 2021, UNIMA is a web development company. The small team focuses on web development, web design, mobile app development, and branding. The agency is in Atlanta, Georgia.

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Industries
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416

Digitize Mtaani
(1 Reviews) 4.5
- Timeliness
  4.5
- Service Excellence
  5.0
- Value
  4.5
- Would Recommend
  5.0
- $1,000+
- 2 - 9 employees
Small branding agency Digitize Mtaani, is based in Nairobi, Kenya. They focus on branding, public relations, marketing strategy, media planning & buying, and more and were established in 2023.
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Industries
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417

OXEDGEN™
(3 Reviews) 5.0
- Timeliness
  5.0
- Service Excellence
  5.0
- Value
  5.0
- Would Recommend
  5.0
- $1,000+
- 2 - 9 employees
OXEDGEN™, a branding company, was founded in 2023. Their small team is based in Rabat, Morocco and focuses on branding, media planning & buying, social media marketing, graphic design, and more.
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418

Fridge

(0 Reviews)

Not yet reviewed.
- $25,000+
- 10 - 49 employees
- Mandeville, LA
Established in 2012, Fridge is an Advertising company. Their services include Advertising and Branding.
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Clients
- Abita Brewery
Industries
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419

LeadLab Media

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
Media planning & buying company and Business Consulting company LeadLab Media focuses on Media Planning & Buying and Business Consulting. They are based in.
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Industries
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420

CheckStore E-commerce Experts

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Florianópolis, Brazil
CheckStore E-commerce Experts is a Digital Strategy company headquartered in Florianópolis, Brazil. They specialize in Digital Strategy and Advertising.
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Clients
- Grupo Arezzo Co.
Industries
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