Version2

Version2 was hired by Direct Impact Media, a full-service marketing agency, to enhance their visibility among qualified audiences, drive meaningful actions such as traffic, leads, conversions, or revenue, and to foster a smarter marketing strategy. The team at Version2, consisting of 2-5 employees, was tasked with planning, executing, and optimizing a programmatic advertising program. Key deliverables included a media strategy and execution plan, live managed programmatic campaigns, ongoing optimization and budget management, performance reporting, and audience growth. The project was deemed successful based on efficient reach to qualified audiences, performance against agreed KPIs, and the generation of actionable insights to improve future marketing effectiveness. The owner of Direct Impact Media chose Version2 for their good value for cost, alignment of company values, and proven results.