What is media buying?

In essence, media buying is a type of paid marketing that aims to find and acquire ad space on networks that target audiences tune in at the best possible time slot and price. The process involves both traditional and digital mediums, and when done effectively, it gives maximum exposure to the brand.

How much do media buying services cost?

Most agencies charge a commission for broadcast and digital media buys of around 15-25%, but this will vary on a lot of factors.

What services do media buying agencies provide?

Media buying companies provide services to help businesses strategically purchase relevant advertising space or slots on different media. These services typically include radio media buying, TV media buying, and digital media buying. They help brands ensure they reach their intended audience by securing critical ad space and managing ad budgets. Ultimately, they are focused on helping businesses succeed by providing comprehensive and tailored media buying solutions.

Is it worth hiring a local media buying agency, or can they be based somewhere else?

Investing in an experienced and local professional team specializing in media buying is well worth it for businesses focused on a regional demographic. Such teams have extensive knowledge of market dynamics and consumers and have connections with local media companies. Additionally, experienced teams understand the nuances of your location, allowing them to give you better advice on achieving your goals best and executing your project. These same professionals can bring these insights to strategy and analysis meetings so you can ensure you have the most up-to-date knowledge of your market. Finding a reliable media buying firm doesn’t always come down to geography, but location should be considered a priority for specific industries.

Top 100 Media Buyer Agencies

The Best of November 2024

Media buying and planning is a strategic solution that involves purchasing ad space or slots on various relevant media channels such as print, television, and digital. It aims to help businesses promote their products, services, or brands.

Jump to Most Reviewed Companies

List of the Best Media Buying Companies

421

Q Optix Inc.
(3 Reviews) 5.0
- Timeliness
  5.0
- Service Excellence
  5.0
- Value
  5.0
- Would Recommend
  5.0
- $10,000+
- 2 - 9 employees
- Sandy Springs, GA
Q Optix Inc. is a creative video production agency founded in 2018 and based in Atlanta. With more than two employees, they offer branding, media planning and buying, and mobile and app marketing for clients in the industries of healthcare, nonprofit, and government agencies.

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Clients
- Georgia Council on Substance Abuse
Industries
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422

APISCRAPY
(3 Reviews) 5.0
- Timeliness
  5.0
- Service Excellence
  5.0
- Value
  5.0
- Would Recommend
  5.0
- $1,000+
- 50 - 249 employees
- Bengaluru, India
ApiScrapy, a midsize big data company, is headquartered in Sanford, North Carolina; Bengaluru, India; Bedford, Canada and Derrimut, Australia. The team offers BI & big data consulting & SI, IT managed services, and other IT consulting and SI.

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Clients
- Neho
Industries
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423

Dragon Horse Agency

(0 Reviews)

Not yet reviewed.
- $5,000+
- 10 - 49 employees
- Naples, FL
Social media marketing agency Dragon Horse Agency is headquartered in Naples, Florida and Santa Monica, California. Their services include Social Media Marketing and Digital Strategy.
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Industries
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424

Unique Engine Company

(0 Reviews)

Not yet reviewed.
- $10,000+
- 10 - 49 employees
- Sulaymaniyah, Iraq
Advertising company Unique Engine Company is in Sulaymaniyah, Iraq. They specialize in Advertising and Media Planning & Buying and were founded in 2016.
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Industries
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425

Bbrand

(0 Reviews)

Not yet reviewed.
- $5,000+
- 2 - 9 employees
- Milano, Italy
Bbrand, a Marketing Strategy company, was established in 2013. Located in Milano, Italy, the team offers Marketing Strategy and Public Relations.
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Industries
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426

the maykin
(2 Reviews) 5.0
- Timeliness
  4.8
- Service Excellence
  5.0
- Value
  5.0
- Would Recommend
  5.0
- $1,000+
- Freelancer employees
- Prague, Czech Republic
Launched in 2020, the maykin is a marketing strategy company. The small Prague, Czech Republic-based team specializes in marketing strategy, market research, media planning & buying, and other digital marketing.

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Industries
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427

Cubikey Media
(4 Reviews) 5.0
- Timeliness
  4.9
- Service Excellence
  5.0
- Value
  4.4
- Would Recommend
  5.0
- $1,000+
- 10 - 49 employees
Cubikey Media is a advertising company. They specialize in advertising, branding, marketing strategy, media planning & buying, and more and were launched in 2016. The agency is in Bengaluru, India.
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428

Red & Co.

(0 Reviews)

Not yet reviewed.
- $25,000+
- 10 - 49 employees
- Portland, OR
Red & Co. Is a small Portland, Oregon-based Advertising company. Their services include Advertising and Branding.
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Clients
- Babyganics
Industries
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429

Criterion Global: International Media Buying

(0 Reviews)

Not yet reviewed.
- $250,000+
- 10 - 49 employees
- Penthouse, NY
Criterion Global: International Media Buying, a media planning and buying company, was founded in 2009. The company specializes in Media Planning & Buying and Digital Strategy, and is small.
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Industries
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430

Ideas Made Measurable (IMM)
(1 Reviews) 5.0
- Timeliness
  5.0
- Service Excellence
  5.0
- Value
  5.0
- Would Recommend
  5.0
- $50,000+
- 50 - 249 employees
- Boulder, CO
IMM is a branding agency that was founded in 2007. Located in Boulder, Colo., their team of over 110 specializes in media planning & buying, content marketing, and UX/UI design. IMM works with clients in the business, finance, and consumer products and services industries.

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Clients
- NetApp
Industries
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431

Alsayegh Media
(1 Reviews) 5.0
- Timeliness
  4.0
- Service Excellence
  5.0
- Value
  4.0
- Would Recommend
  5.0
- Undisclosed
- 50 - 249 employees
- دبي, United Arab Emirates
Alsayegh Media is a communications agency in Dubai, United Arab Emirates. Founded in 2010, they have about 2 employees that serve clients in a variety of sectors. Services include event marketing, branding, and content marketing.

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Clients
- Higher Colleges of Technology
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432

wreggy
(1 Reviews) 5.0
- Timeliness
  0.3
- Service Excellence
  0.3
- Value
  0.3
- Would Recommend
  0.3
- $10,000+
- 10 - 49 employees
- Port Washington, NY
Wreggy is an advertising company in Port Washington, New York and Miami, Florida. The company provides advertising, direct marketing, marketing strategy, media planning & buying, and more and has a small team.The company was launched in 2022.
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433

Socialmeds Digital
(2 Reviews) 4.8
- Timeliness
  5.0
- Service Excellence
  4.8
- Value
  4.0
- Would Recommend
  5.0
- $5,000+
- 10 - 49 employees
- Nairobi, Kenya
Socialmeds Digital is a digital agency in Nairobi, Kenya. Founded in 2015, they have about 8 employees that serve small-business and midmarket clients in the manufacturing, consumer products, and hospitality sectors. Services include social media marketing, graphic design, and marketing strategy.

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Industries
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434

The Media Ant

(0 Reviews)

Not yet reviewed.
- $1,000+
- 10 - 49 employees
- Bengaluru, India
Launched in 2012, The Media Ant is a media planning & buying company. Their services include Media Planning & Buying and Advertising.
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Industries
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435

Adform

(0 Reviews)

Not yet reviewed.
- $5,000+
- 250 - 999 employees
- København, Denmark
Founded in 2002, Adform is a media planning & buying company. The midsize team specializes in Media Planning & Buying and Advertising.
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Clients
- T-Mobile
Industries
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436

Briggs & Caldwell

(0 Reviews)

Not yet reviewed.
- $10,000+
- 10 - 49 employees
- Houston, TX
Briggs & Caldwell is a media planning & buying company founded in 2005. The firm focuses on Media Planning & Buying and Advertising.
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Industries
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437

Grey

(0 Reviews)

Not yet reviewed.
- $10,000+
- 1,000 - 9,999 employees
Grey is a media planning & buying company. They were founded in 1917 and specialize in Media Planning & Buying and Advertising.
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438

Bus Bench Ads

(0 Reviews)

Not yet reviewed.
- $1,000+
- 10 - 49 employees
Bus Bench Ads is a media planning & buying company. They are based in and have small team. They provide Media Planning & Buying and Marketing Strategy.
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439

Kairos Media

(0 Reviews)

Not yet reviewed.
- $10,000+
- 2 - 9 employees
- London, England
Media planning and buying company Kairos Media is based in London, England and Hemel Hempstead, England. Their services include Media Planning & Buying.
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Industries
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440

Empower

(0 Reviews)

Not yet reviewed.
- $250,000+
- 50 - 249 employees
- Cincinnati, OH
Midsize media planning & buying agency Empower, is in Cincinnati, Ohio and Chicago, Illinois. Their services include Media Planning & Buying and Marketing Strategy.
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Industries
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441

Zerotwonine Limited

(0 Reviews)

Not yet reviewed.
- $10,000+
- 50 - 249 employees
- Frankfurt am Main, Germany
Media planning and buying company Zerotwonine Limited was launched in 2007. The midsize team provides Media Planning & Buying and Public Relations.
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Industries
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442

Omnicom

(0 Reviews)

Not yet reviewed.
- $5,000+
- 10,000+ employees
- New York, NY
Omnicom is an Advertising company. They are in New York, New York and London, England, and their services include Advertising and Branding.
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Industries
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443

TPM Media Planning & Buying Limited

(0 Reviews)

Not yet reviewed.
- $10,000+
- 2 - 9 employees
- Coleshill, England
Established in 1983, TPM Media Planning & Buying Limited is a small media planning and buying company. Their team specializes in Media Planning & Buying.
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Industries
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444

Media Kitchen

(0 Reviews)

Not yet reviewed.
- $5,000+
- 50 - 249 employees
- New York, NY
Founded in 2001, Media Kitchen is a midsize New York, New York-based media planning and buying agency. Their team offers Media Planning & Buying and Advertising.
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445

Threefold Media

(0 Reviews)

Not yet reviewed.
- $10,000+
- 2 - 9 employees
- Princes Risborough, Buckinghamshire, England
Founded in 2003, Threefold Media is a small Princes Risborough, Buckinghamshire, England-based media planning and buying company. Their team focuses on Media Planning & Buying.
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446

McChulloch + Company

(0 Reviews)

Not yet reviewed.
- $5,000+
- 10 - 49 employees
- Roswell, GA
Established in 1984, McChulloch + Company is a small media planning & buying company. Their services include Media Planning & Buying.
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447

Shakespeare Media Ltd

(0 Reviews)

Not yet reviewed.
- $10,000+
- 2 - 9 employees
- Stratford-upon-Avon, England
Shakespeare Media Ltd, a media planning & buying agency, is in Stratford-upon-Avon, England. Founded in 2014, the team provides Media Planning & Buying and Advertising.
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448

Mediability LLP

(0 Reviews)

Not yet reviewed.
- $10,000+
- 2 - 9 employees
- Bramhall, England
Small media planning & buying agency Mediability LLP, is headquartered in Bramhall, England. The team provides Media Planning & Buying.
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449

Choozle

(0 Reviews)

Not yet reviewed.
- $1,000+
- 50 - 249 employees
- Denver, CO
In Denver, Colorado and New York, New York, Choozle is a media planning and buying company. Launched in 2012, the team offers Media Planning & Buying.
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450

McCANN Korea

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 1,000 - 9,999 employees
- Gangnam-gu, South Korea
McCANN Korea, an Advertising company, was founded in 1902. The team provides Advertising and Media Planning & Buying.
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Industries
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