Manzana

Manzana successfully completed a project for a professional training and coaching center, where they developed a web-based education platform. The company was hired to improve the client's customer conversion rate. Manzana conducted an audit of the client's competitors, identified effective keywords, and implemented a study to optimize their platform. They also initiated email campaigns, PPC, and automated marketing campaigns through ActiveCampaign and Marketo. The client's team consisted of community, traffic, and project managers, along with the CEO. The client invested around $150,000 in the project, which started in January 2020 and is still ongoing.

In another project, Manzana provided digital marketing services for a business services company. The challenge was to launch and optimize campaigns across seven countries. The client chose Manzana based on their team's qualifications and references. Manzana was involved in shaping and implementing the entire digital strategy for several of the client's flagship products in multiple countries. The team of 19 professionals, which included developers, PPC and SEO managers, copywriters, and graphic designers, worked collaboratively with the client to achieve the set goals.