CanadaDirect is an outbound marketing company headquartered in Dorval, Canada. The company was founded in 1987, and has a team of 40 employees who specialize in voice services, and provide some non-voice BPO/back office services. Their small team works mostly with enterprise and mid-market businesses, but they do work with some small businesses. The businesses they serve are mainly in the consumer products & services, financial services, and business services industries.
CanadaDirect provided voice services for a financial services marketing company. The client needed a company that was an expert in voice services, so they chose CanadaDirect. The company provided outbound telemarketing services to the client to help them sell their products, and recorded the customer responses on the computer. Since working with the company, the client has seen a decrease in complaints, and an increase in sales and conversion.
“With the new technology, the complaints almost went down to zero and we've seen a 20% increase in sales and the conversion rate. CanadaDirect's performance with the live agents was also significantly better than the competition.” — VP of Enhancement Services, Financial Services Marketing Company