CanadaDirect

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CanadaDirect is an outbound marketing company headquartered in Dorval, Canada. The company was founded in 1987, and has a team of 40 employees who specialize in voice services, and provide some non-voice BPO/back office services. Their small team works mostly with enterprise and mid-market businesses, but they do work with some small businesses. The businesses they serve are mainly in the consumer products & services, financial services, and business services industries.
 

Client Insights

Industry Expertise

Consumer products & services

30%

Financial services

30%

Business services

15%

Non-profit

10%

Utilities

8%

Telecommunications

7%

Client Size Distribution

Small Business (<$10M) 15%

Midmarket ($10M - $1B) 35%

Enterprise (>$1B) 50%

Common Project Size

$200K-$999K 1 project

$1,000,000-$9,999,999 1 project

Clients

This provider has not added their key clients.

Highlights from Recent Projects

Overall Rating

4.0
2 Reviews

CanadaDirect was engaged by Aimia, a financial services marketing company, to provide outbound telemarketing services using voice assistance and live agents. The telemarketing services involved calling Aimia's customers to sell them suitable products. The interaction was computer-enhanced, with most of the script being controlled by the management. However, agents had the flexibility to take control whenever necessary. CanadaDirect was chosen as a partner when it acquired a company Aimia was previously working with. The financial commitment was substantial, with Aimia investing between $3,000,000–$5,000,000 annually. The collaboration that began in 2000 continues to this day, demonstrating Aimia's satisfaction with CanadaDirect's services.

Timeliness

4.0

Service Excellence

4.0

Value

3.5

Would Recommend

4.5