CanadaDirect
visit site- $10,000+
- 250 - 999 employees
- Dorval, Canada
CanadaDirect is an outbound marketing company headquartered in Dorval, Canada. The company was founded in 1987, and has a team of 40 employees who specialize in voice services, and provide some non-voice BPO/back office services. Their small team works mostly with enterprise and mid-market businesses, but they do work with some small businesses. The businesses they serve are mainly in the consumer products & services, financial services, and business services industries.
Client Insights
Industry Expertise
30%
30%
15%
10%
8%
7%
Client Size Distribution
Small Business (<$10M) 15%
Midmarket ($10M - $1B) 35%
Enterprise (>$1B) 50%
Common Project Size
$200K-$999K 1 project
$1,000,000-$9,999,999 1 project
Clients
This provider has not added their key clients.
Highlights from Recent Projects
CanadaDirect was contracted by Aimia, a financial services marketing company, to provide outbound telemarketing services. As the VP of enhancement services at Aimia, the client was seeking a company with expertise in live agents and voice assistance. CanadaDirect, which had purchased a company Aimia had previously worked with, fit the bill. The company used voice assistance and live agents to call Aimia's customers and sell them beneficial products. The agents were supported by computer-enhanced responses and a script controlled by management, but they could intervene whenever necessary. Aimia worked directly with a project manager and had dedicated agents assigned to their project. The company invested between $3,000,000–$5,000,000 annually in this partnership, which began in 2000 and continues to this day.