Aida Pioneer Group is the branding and creative services division of Aida Media, founded in 2004. They are based in Minsk, Belarus, and focus on creating engaging brands and messaging for popular eastern European products. Their team has 20 employees who provide branding, advertising, and market research services.
Aida Pioneer Group developed a marketing campaign to grow the reach of a popular Slovak beer in Russian-speaking markets. They created a campaign that invoked the brand's historical legacy, its associations as a popular beverage with eastern European youth, and its prevalence in European culture. The campaign combined TV ad production and public ad placement for a consistent message and successful results.