modern8

Modern8 was hired by Little Unicorn, a retailer of baby goods, for a brand refresh project. The goal was to revise colors, fonts, tweak the logo, define the customer, and the brand voice. Modern8 was chosen for their impressive process and past work. The team, led by CEO Alysha, Peter, and Shelby, managed to understand the brand and its products deeply. They revised the logo, colors, brand voice and updated the packaging. Guidelines for photos and font uses were also provided. The client was extremely satisfied with the work done by Modern8.

Surehand, a technology startup, engaged Modern8 to improve its ineffective branding. The company wanted a unique brand that didn’t look like every other tech brand. Modern8 was selected for its transparent methodology and a fresh approach. The firm developed a new brand for Surehand, complete with strategies for naming, visual identity, building a style guide, and arranging the initial design of collateral. The engagement, which began in July 2018, is ongoing and has cost between $25,000–$50,000.

Edify.ai, an AI software company, hired Modern8 for branding and design. As a startup, the company needed a vendor to help with branding. Modern8 was chosen based on the CEO's positive experience with them in his previous company. The firm conducted research and developed a brand that represented Edify.ai but was broad enough to grow with them. They also developed brand guidelines and helped build the pitch deck. The relationship, which started in August 2018, is ongoing and has cost about $16,000.