Hydrogen Advertising

Hydrogen Advertising was engaged by the Building Industry Association of Washington to refresh their outdated branding and marketing materials. The company provided a range of services including email marketing, social media management, print marketing, and SEO. The partnership commenced with a focus group discussion to gain insights from the association's members. Hydrogen Advertising was selected for their creative approach and the pre-existing relationship between their team and the association's executive officer. The association has invested approximately $150,000 in this ongoing partnership that started in April 2019.

The company was also hired by Planned Parenthood of the Great Northwest and the Hawaiian Islands to manage their creative execution and media strategy. Hydrogen Advertising produced four video ads, developed a patient recruitment campaign, and implemented pixel tracking for user behavior and site conversions. They also provided media buying services and partnered with firms specializing in SEM and Google Ads. The healthcare firm chose Hydrogen Advertising for their preparedness and comprehensive presentations. The engagement, which started in January 2021, has seen the healthcare firm invest just under $2 million in advertising.

PCC Community Markets engaged Hydrogen Advertising for strategic media planning, media buying and stewardship, and media reporting. The aim was to drive location and brand awareness for priority stores and provide a brand halo for business development and membership efforts. Hydrogen Advertising was selected for their proximity to the client, budget-friendly pricing, and alignment with the client's values. The team delivered seasonal media plans, executed media buys, provided monthly media reports, and made recommendations for channel optimization. The number of Hydrogen Advertising team members working on the project ranged from two to five.