Hydrogen Advertising

Hydrogen Advertising worked with PCC Community Markets, the largest community-owned food market in the nation. The project aimed to drive location and brand awareness for priority stores and provide a brand halo for business development and membership efforts. The agency executed strategic media planning, media buying, stewardship, and media reporting. Hydrogen Advertising developed and executed seasonal media plans, negotiated media buys, and provided monthly media reports to the client. The feedback was positive, with the client appreciating the agency's close proximity, budget-friendly pricing, and alignment with company values.

Hydrogen Advertising partnered with the Building Industry Association of Washington to refresh the organization's outdated branding and marketing materials. The project entailed branding and digital marketing services including email marketing, social media management, print marketing, and SEO. Hydrogen Advertising's involvement spanned over two years and cost the client around $150,000 USD. The client praised the agency for its creative and less corporate approach, as well as the previous working relationship with the executive officer.

Hydrogen Advertising collaborated with Planned Parenthood of the Great Northwest and the Hawaiian Islands on a project focusing on patient recruitment and awareness. The agency created four video ads, conceptualized, storyboarded, and edited using stock photos and videos. They also assisted with a patient recruitment campaign aimed at attracting more insured patients and implemented pixel tracking for user behavior and site conversions. The agency's services also extended to video production, media strategy, and media buying. The client appreciated Hydrogen Advertising's preparedness and the comprehensive presentations provided during the RFP process. The engagement, which began in January 2021, cost the client a little under $2 million for advertising and continues to date.