DEFY Brands

DEFY Brands was hired by Alpaca Coffee, a sustainable coffee company, to assist with their re-branding process. The company was looking to build a sustainable consumer brand that resonated with conscious consumers. After initial discussions, DEFY was chosen for their understanding of the vision and target customers of Alpaca Coffee. They identified gaps in the brand's foundation and worked to create an authentic and distinctive brand. The collaboration resulted in a broader sustainability mission and a brand platform to build a community. The founder of DEFY worked closely with Alpaca Coffee, providing strategic expertise and introducing other business experts to aid in future growth plans. The feedback from Alpaca Coffee highlighted DEFY's ability to understand their vision, target customers, and the need for a sustainable consumer brand.