What are the advantages of email marketing?

There are numerous advantages to email marketing depending on the industry being marketed. The most common email marketing benefits, regardless of the industry, include low cost, reengagement, targeted messaging, driving revenue, ease-of-use, measurability, shareability, obtaining a global marketing reach, having impact, and obtaining a high return-on-investment (ROI). Email marketing doesn’t require a large budget or a large team to function effectively. This makes email marketing the ideal strategy if your small business doesn’t yet have the resources to use traditional marketing or the other digital marketing strategies available.

What is the cost of email marketing?

There are several factors that can influence the cost of an email marketing campaign. These include the actual size of the email list, the email platform that the company uses, and even the division of email marketing labor. Having enough staff to create email marketing content is most relevant for companies that want to create their own in-house messaging. While your business’s email marketing factors can be different from other companies, a small or medium-sized small business can expect to pay a monthly email marketing rate between $500 and $2,000.

What is email marketing?

Email marketing is the strategy of using emails to reach out to current and potential customers. The content of these emails can vary from updates to general announcements that your company wants to share to its audience. The main goal of email marketing is to promote products and services, but email marketing has the added advantage of helping your business develop a relationship with the recipients. Email marketing is considered a subset of internet marketing, which includes social media marketing, blogging, and content marketing. Similar to other online marketing strategies, email marketing has its own unique set of advantages.

What are email marketing strategies?

Email marketing strategies are a set of best practice guidelines that companies should follow to get optimum results. While your business is free to alter and customize these practices depending on your needs, the essence of each email marketing strategy should likely remain the same. The best email marketing strategies include personalized messaging, segmenting your email list, making emails mobile friendly, and automation. Personalized messaging is important for email marketing because email marketing employs direct communication with a consumer. Make sure that your content is as resonant with the reader as possible to initiate a response. Segmenting your email list helps you home in on relevant metrics such as location, age, or industry when sending emails. This will allow you to create email marketing content that speaks as closely to consumer needs as possible. Make your emails mobile friendly so that you can read and send emails through mobile devices. Extend the reach of your campaign by tapping into the email marketing trend. Automate your email marketing . Partner with a specialized vendor to get a better understanding of how automation can help your email marketing operations. Email marketing is a strategy that can quickly deliver results to those that know how to use it. Email marketing consultants can help your company create a marketing campaign that maximizes your returns and serves consumers.

How should companies choose an email marketing service?

Here are a number of things your company should look for when partnering with an email marketing service, including the provider’s portfolio, budget, available marketing tools, and team experience. Portfolios are important so that your business can look k through a provider’s past projects and determine if they’re the right fit for your brand identity and intended messaging. Budgets are essential, so choose a partner whose skills and cost line up with how much you are willing to pay for email marketing services. Inquire about a vendor’s marketing tools, because email marketing vendors use a variety of online tools. Knowing which tools an email marketing provider offers can tell you how they can help your company. Research the team’s experience, because marketing vendors should have worked with other companies before. Read reviews about their team and discover what past clients thought about their work. The success of an email marketing campaign will depend heavily on the relationship between your company and your chosen email marketing partner. Take all the time needed when making the best email marketing decision.

Top 100 Email Marketing Companies

The Best of April 2024

Looking for a top email marketing agency?

Email provides a direct line of access to your target customers – hiring an email marketing allows you to take advantage of email marketing services to their full extent.

That's why we've created this list of the best marketing firms focused on email marketing for you to review. Read through company descriptions, former clients, and notable projects to find the best fit for your business.

Jump to Most Reviewed Companies

List of the Best Email Marketing Consultants

Featured providers
- Lead Gen Dept.
  (16 Reviews) 5.0
  - Timeliness
    4.9
  - Service Excellence
    5.0
  - Value
    4.8
  - Would Recommend
    5.0
  - $5,000+
  - 10 - 49 employees
  - London, United Kingdom
  The Lead Gen Dept is a digital agency based in London that specializes in helping B2B companies generate and engage sales-ready leads with your ICP. Founded in 2019, The Lead Gen Dept has a specialized team helping clients to connect and book meetings with pre-approved target accounts. They have significant experience in the enterprise space and take care of all the top-of-funnel activities leading to a prospect requesting a call.
  
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14401

Prospect Miner

(0 Reviews)

Not yet reviewed.
- $1,000+
- Freelancer employees
- Rangpur, Bangladesh
Founded in 2011, Prospect Miner is a small non-voice bpo/back office services company. Their services include non-voice bpo/back office services, voice services, email marketing, marketing strategy, and more. The company is located in Rangpur, Bangladesh and বদরগঞ্জ, Bangladesh.
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14402

Gilam

(0 Reviews)

Not yet reviewed.
- Undisclosed
- Freelancer employees
Located in , , Gilam is a small PPC company. The team offers pay per click, content marketing, conversion optimization, and email marketing.
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14403

Steve Davis Graphic Design

(0 Reviews)

Not yet reviewed.
- Undisclosed
- Freelancer employees
- Portsmouth, United Kingdom
Launched in 2013, Steve Davis Graphic Design is an advertising company. Their small team is in Portsmouth, United Kingdom. Their team specializes in advertising, graphic design, logo, print design, and more.
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14404

Creative Web Design 123

(0 Reviews)

Not yet reviewed.
- $5,000+
- Freelancer employees
- Toronto, Canada
Creative Web Design 123 is a content marketing company. Their small team is in Toronto, Canada. Their services include content marketing, graphic design, web design, email marketing, and more. The agency was founded in 2000.
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14405

HWB Design

(0 Reviews)

Not yet reviewed.
- Undisclosed
- Freelancer employees
- Bournemouth, United Kingdom
HWB Design, a small graphic design company, is headquartered in Bournemouth, United Kingdom. Their services include graphic design, logo, web design, advertising, and more.
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14406

EJH Digital

(0 Reviews)

Not yet reviewed.
- Undisclosed
- Freelancer employees
- Austin,
EJH Digital is a small Austin, -based content marketing company. Established in 2018, the team offers content marketing, digital strategy, affiliate marketing, social media marketing, and more.
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14407

Dreamcapture Design

(0 Reviews)

Not yet reviewed.
- Undisclosed
- Freelancer employees
- Bartlett, TN
Dreamcapture Design is a branding firm. They are based in Bartlett, Tennessee and have a small team. Their services include branding, email marketing, graphic design, logo, and more.
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14408

Your Marketing Lady

(0 Reviews)

Not yet reviewed.
- $1,000+
- Freelancer employees
- Marietta, GA
Your Marketing Lady is a social media marketing company. Their small team is based in Marietta, Georgia. Their services include social media marketing, web design, content marketing, digital strategy, and more.
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14409

Hello Emily Marketing

(0 Reviews)

Not yet reviewed.
- Undisclosed
- Freelancer employees
- Mercer Island, WA
Small advertising company Hello Emily Marketing, is headquartered in Mercer Island, Washington. They provide advertising, public relations, social media marketing, branding, and more and were founded in 2017.
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14410

Knox Creative Agency

(0 Reviews)

Not yet reviewed.
- Undisclosed
- Freelancer employees
- Dallas, TX
Based in Dallas, Texas, Knox Creative Agency is a branding firm. The small team provides branding, social media marketing, web design, email marketing, and more. The firm was founded in 2017.
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14411

Flying Toad Graphics

(0 Reviews)

Not yet reviewed.
- Undisclosed
- Freelancer employees
- Grants Pass, OR
Flying Toad Graphics, an advertising company, was founded in 1992. Their small team is in Grants Pass, Oregon and provides advertising, graphic design, print design, web design, and more.
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14412

Texas Law Marketing

(0 Reviews)

Not yet reviewed.
- Undisclosed
- Freelancer employees
- Dallas, TX
Texas Law Marketing is an advertising company. Established in 1988, the team focuses on advertising, branding, public relations, content marketing, and more. Their small agency is Dallas, Texas-based.
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14413

Pixelthink Creative

(0 Reviews)

Not yet reviewed.
- Undisclosed
- Freelancer employees
- Plano, TX
Pixelthink Creative, a branding company, was established in 2004. Their small team is in Plano, Texas. The firm offers branding, out of home design, web development, advertising, and more.
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14414

Valley Wizard Corporation

(0 Reviews)

Not yet reviewed.
- Undisclosed
- Freelancer employees
- San Francisco, CA
Founded in 2014, Valley Wizard Corporation is a marketing strategy company. The agency specializes in marketing strategy, search engine optimization, social media marketing, email marketing, and more and has a small team. The agency is in San Francisco, California.
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14415

James DeKoven

(0 Reviews)

Not yet reviewed.
- Undisclosed
- Freelancer employees
- San Francisco, CA
Content marketing company James DeKoven was founded in 1999. The company focuses on content marketing, graphic design, marketing strategy, ux/ui design, and more and has a small team. The company is located in San Francisco, California.
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14416

Jamie Thornberry

(0 Reviews)

Not yet reviewed.
- Undisclosed
- Freelancer employees
- Australia
Jamie Thornberry, a small web design company, is based in , Australia. The team focuses on web design, content marketing, digital strategy, email marketing, and more.
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14417

Splash Social

(0 Reviews)

Not yet reviewed.
- Undisclosed
- Freelancer employees
- Mumbai, India
In Mumbai, India, Splash Social is a small advertising company. Their services include advertising, content marketing, digital strategy, email marketing, and more.
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14418

Pamela Nehf LLC

(0 Reviews)

Not yet reviewed.
- Undisclosed
- Freelancer employees
- Northfield, NJ
Pamela Nehf LLC, a web development firm, is located in Northfield, New Jersey and , . The small agency was launched in 2017. Their team focuses on web development, search engine optimization, digital strategy, email marketing, and more.
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14419

Ariana Fernandez Graphic Designer

(0 Reviews)

Not yet reviewed.
- Undisclosed
- Freelancer employees
- Mililani, HI
In Mililani, Hawaii, Ariana Fernandez Graphic Designer is a graphic design company. Launched in 2002, the small team provides graphic design, logo, advertising, email marketing, and more.
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14420

Matty G Digital

(0 Reviews)

Not yet reviewed.
- Undisclosed
- Freelancer employees
- Kawartha Lakes, Canada
Matty G Digital is a digital strategy company. They are located in Kawartha Lakes, Canada and have a small team. The company specializes in digital strategy, search engine optimization, email marketing, pay per click, and more.
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14421

Vipin Kumar Freelancer SEO Expert in Delhi

(0 Reviews)

Not yet reviewed.
- $1,000+
- Freelancer employees
- New Delhi, India
Advertising company Vipin Kumar Freelancer SEO Expert in Delhi is in New Delhi, India. The small firm was established in 2015. Their team provides advertising, branding, email marketing, marketing strategy, and more.
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14422

Heather Wood

(0 Reviews)

Not yet reviewed.
- Undisclosed
- Freelancer employees
- Spokane, WA
Based in Spokane, Washington, Heather Wood is a graphic design agency. The company specializes in graphic design, web design, email marketing, pay per click, and more and is small.The company was launched in 2010.
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14423

BootstrapVT

(0 Reviews)

Not yet reviewed.
- Undisclosed
- Freelancer employees
- Burlington, VT
Small digital strategy company BootstrapVT, is based in Burlington, Vermont. Established in 2015, the team specializes in digital strategy, marketing strategy, pay per click, search engine optimization, and more.

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14424

Lia Huber

(0 Reviews)

Not yet reviewed.
- $5,000+
- Freelancer employees
- Healdsburg, CA
Lia Huber is a branding firm. They are based in Healdsburg, California and , and have a small team. Their team provides branding, content marketing, digital strategy, and email marketing.
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14425

MJM Designz

(0 Reviews)

Not yet reviewed.
- $5,000+
- Freelancer employees
- Anaheim, CA
Small advertising company MJM Designz, is based in Upland, California. The team provides advertising, branding, email marketing, event marketing & planning, and more.
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14426

DEVLIN MERCATOR Digital Marketing Services

(0 Reviews)

Not yet reviewed.
- $1,000+
- Freelancer employees
- Southampton, United Kingdom
Established in 2018, DEVLIN MERCATOR Digital Marketing Services is a social media marketing firm. Their small team is in Southampton, United Kingdom and provides social media marketing, content marketing, web design, advertising, and more.
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14427

Peller Media

(0 Reviews)

Not yet reviewed.
- $1,000+
- Freelancer employees
- Ottawa, Canada
Social media marketing agency Peller Media was established in 2019. They are in Ottawa, Canada and , Canada and have a small team. Their services include social media marketing, search engine optimization, mobile app development, content marketing, and more.
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14428

Anil Valvi - SEO Expert & Consultant

(0 Reviews)

Not yet reviewed.
- $1,000+
- Freelancer employees
- Gandhinagar, India
Anil Valvi - SEO Expert & Consultant is a small content marketing company headquartered in Gandhinagar, India. Founded in 2009, the team specializes in content marketing, conversion optimization, digital strategy, email marketing, and more.
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14429

Purple Sheep Marketing

(0 Reviews)

Not yet reviewed.
- Undisclosed
- Freelancer employees
- London, United Kingdom
In London, United Kingdom, Purple Sheep Marketing is a small PPC agency. Their services include pay per click, digital strategy, email marketing, search engine optimization, and more.
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14430

ALÉGORIX

(0 Reviews)

Not yet reviewed.
- $1,000+
- Freelancer employees
- Charleroi, Belgium
ALÉGORIX is a web development company. Launched in 2019, the small firm is headquartered in Charleroi, Belgium. Their services include web development, web design, email marketing, ux/ui design, and more.
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