What are the advantages of email marketing?

There are numerous advantages to email marketing depending on the industry being marketed. The most common email marketing benefits, regardless of the industry, include low cost, reengagement, targeted messaging, driving revenue, ease-of-use, measurability, shareability, obtaining a global marketing reach, having impact, and obtaining a high return-on-investment (ROI). Email marketing doesn’t require a large budget or a large team to function effectively. This makes email marketing the ideal strategy if your small business doesn’t yet have the resources to use traditional marketing or the other digital marketing strategies available.

What is the cost of email marketing?

There are several factors that can influence the cost of an email marketing campaign. These include the actual size of the email list, the email platform that the company uses, and even the division of email marketing labor. Having enough staff to create email marketing content is most relevant for companies that want to create their own in-house messaging. While your business’s email marketing factors can be different from other companies, a small or medium-sized small business can expect to pay a monthly email marketing rate between $500 and $2,000.

What is email marketing?

Email marketing is the strategy of using emails to reach out to current and potential customers. The content of these emails can vary from updates to general announcements that your company wants to share to its audience. The main goal of email marketing is to promote products and services, but email marketing has the added advantage of helping your business develop a relationship with the recipients. Email marketing is considered a subset of internet marketing, which includes social media marketing, blogging, and content marketing. Similar to other online marketing strategies, email marketing has its own unique set of advantages.

What are email marketing strategies?

Email marketing strategies are a set of best practice guidelines that companies should follow to get optimum results. While your business is free to alter and customize these practices depending on your needs, the essence of each email marketing strategy should likely remain the same. The best email marketing strategies include personalized messaging, segmenting your email list, making emails mobile friendly, and automation. Personalized messaging is important for email marketing because email marketing employs direct communication with a consumer. Make sure that your content is as resonant with the reader as possible to initiate a response. Segmenting your email list helps you home in on relevant metrics such as location, age, or industry when sending emails. This will allow you to create email marketing content that speaks as closely to consumer needs as possible. Make your emails mobile friendly so that you can read and send emails through mobile devices. Extend the reach of your campaign by tapping into the email marketing trend. Automate your email marketing . Partner with a specialized vendor to get a better understanding of how automation can help your email marketing operations. Email marketing is a strategy that can quickly deliver results to those that know how to use it. Email marketing consultants can help your company create a marketing campaign that maximizes your returns and serves consumers.

How should companies choose an email marketing service?

Here are a number of things your company should look for when partnering with an email marketing service, including the provider’s portfolio, budget, available marketing tools, and team experience. Portfolios are important so that your business can look k through a provider’s past projects and determine if they’re the right fit for your brand identity and intended messaging. Budgets are essential, so choose a partner whose skills and cost line up with how much you are willing to pay for email marketing services. Inquire about a vendor’s marketing tools, because email marketing vendors use a variety of online tools. Knowing which tools an email marketing provider offers can tell you how they can help your company. Research the team’s experience, because marketing vendors should have worked with other companies before. Read reviews about their team and discover what past clients thought about their work. The success of an email marketing campaign will depend heavily on the relationship between your company and your chosen email marketing partner. Take all the time needed when making the best email marketing decision.

Top 100 Email Marketing Companies

The Best of May 2024

Looking for a top email marketing agency?

Email provides a direct line of access to your target customers – hiring an email marketing allows you to take advantage of email marketing services to their full extent.

That's why we've created this list of the best marketing firms focused on email marketing for you to review. Read through company descriptions, former clients, and notable projects to find the best fit for your business.

Jump to Most Reviewed Companies

List of the Best Email Marketing Consultants

Featured providers
- Lead Gen Dept.
  (16 Reviews) 5.0
  - Timeliness
    4.9
  - Service Excellence
    5.0
  - Value
    4.8
  - Would Recommend
    5.0
  - $5,000+
  - 10 - 49 employees
  - London, United Kingdom
  The Lead Gen Dept is a digital agency based in London that specializes in helping B2B companies generate and engage sales-ready leads with your ICP. Founded in 2019, The Lead Gen Dept has a specialized team helping clients to connect and book meetings with pre-approved target accounts. They have significant experience in the enterprise space and take care of all the top-of-funnel activities leading to a prospect requesting a call.
  
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10381

SmallBusinessWeb

(0 Reviews)

Not yet reviewed.
- $1,000+
- 10 - 49 employees
- India
SmallBusinessWeb is a branding company in , India. They provide branding, content marketing, conversion optimization, digital strategy, and more and were founded in 2015.
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10382

Rasta

(0 Reviews)

Not yet reviewed.
- $10,000+
- 10 - 49 employees
- Gurugram, India
Rasta is a branding agency launched in 2012. Their small team is based in Gurgaon, India. Their services include branding, content marketing, social media marketing, advertising, and more.
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10383

Tenrec

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Portland, OR
UX design company Tenrec was established in 1997. Their small team is based in Portland, Oregon. Their services include ux/ui design, web design, web development, email marketing, and more.
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10384

TheRiot Agency

(0 Reviews)

Not yet reviewed.
- $5,000+
- 10 - 49 employees
- Plymouth, MA
TheRiot Agency is a small advertising company. They provide advertising, branding, content marketing, digital strategy, and more and were established in 2015. The company is based in Plymouth, Massachusetts.
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10385

Performance Labs

(0 Reviews)

Not yet reviewed.
- $5,000+
- 10 - 49 employees
- Poland
Content marketing company Performance Labs was launched in 2017. Their small team is based in , Poland and specializes in content marketing, conversion optimization, digital strategy, email marketing, and more.
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10386

Kinship

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
Kinship is a PR firm. They provide public relations, social media marketing, digital strategy, marketing strategy, and more and were founded in 2017. The agency is in Chicago, Illinois.

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10387

Mills Marketing

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Des Moines, IA
Mills Marketing is a Des Moines, Iowa-based branding firm. The small team specializes in branding, search engine optimization, social media marketing, video production, and more and was founded in 1975.
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10388

The RLE Group

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- North River, ND
Interior design company The RLE Group was launched in 1992. The company specializes in interior design, architectural design, email marketing, social media marketing, and more and has a small team. The company is in North River, North Dakota.
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10389

Penguin Strategies

(0 Reviews)

Not yet reviewed.
- $5,000+
- 10 - 49 employees
- Ra'anana, Israel
Penguin Strategies is a content marketing company. Their small team is headquartered in Ra'anana, Israel. Their team specializes in content marketing, digital strategy, branding, marketing strategy, and more.
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10390

Convoso

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Los Angeles, CA
Launched in 2006, Convoso is a telephone answering service. The agency provides voice services, content marketing, email marketing, marketing strategy, and more and has a small team.
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10391

Swift Local Solutions

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Carson City, NV
Swift Local Solutions is an advertising company founded in 1975. The small team offers advertising, search engine optimization, social media marketing, and email marketing. The agency is in Carson City, Nevada and Greeley, Colorado.
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10392

Strategic DigitaLab Pte Ltd

(0 Reviews)

Not yet reviewed.
- $100,000+
- 10 - 49 employees
- Singapore, Singapore
Website development company Strategic DigitaLab Pte Ltd was established in 2016. The firm focuses on web development, search engine optimization, ux/ui design, content marketing, and more and has a small team.
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10393

Q-Apps Technology

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Chennai, India
Q-Apps Technology is a Chennai, India-based advertising company. The company offers advertising, ux/ui design, branding, content marketing, and more and is small.The company was launched in 2015.
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10394

NetSource Technologies

(0 Reviews)

Not yet reviewed.
- $5,000+
- 10 - 49 employees
- Ocala, FL
NetSource Technologies, an e-commerce development company, was established in 1995. The firm focuses on e-commerce development, pay per click, social media marketing, video production, and more and has a small team.
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10395

Search Insights

(0 Reviews)

Not yet reviewed.
- $1,000+
- 10 - 49 employees
- Sydney, Australia
Small SEO agency Search Insights, is located in Sydney, Australia. They focus on search engine optimization, advertising, conversion optimization, and email marketing and were launched in 2015.
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10396

Lone Beacon

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Boston, MA
Lone Beacon, a branding company, was launched in 2012. They are located in Boston, Massachusetts and Englewood, Colorado and have a small team. Lone Beacon specializes in branding, media planning & buying, video production, web design, and more.
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10397

Kashi Infotech

(0 Reviews)

Not yet reviewed.
- $1,000+
- 10 - 49 employees
- Lucknow , India
Kashi Infotech is a web design company. Founded in 2015, the small agency is in Lucknow , India. Their team offers web design, ux/ui design, email marketing, graphic design, and more.
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10398

DXagency

(0 Reviews)

Not yet reviewed.
- $5,000+
- 10 - 49 employees
- Miami, NJ
In Edgewater, New Jersey, DXagency is an advertising company. The small firm was launched in 2004. Their services include advertising.
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10399

ComSolutions-Technical Services

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Covington, LA
ComSolutions-Technical Services is a small HR agency. Based in Covington, Louisiana, the agency was established in 1995. Their services include HR services, IT managed services, business consulting, web design, and more.
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10400

Osumare Pvt. Ltd.

(0 Reviews)

Not yet reviewed.
- $1,000+
- 10 - 49 employees
- India
Located in , India, Osumare Pvt. Ltd. Is a digital strategy company. The small team offers digital strategy, search engine optimization, social media marketing, content marketing, and more and was founded in 2012.
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10401

Ingredient

(0 Reviews)

Not yet reviewed.
- $5,000+
- 10 - 49 employees
- Minneapolis, MN
Ingredient is a branding firm. Launched in 2002, the small firm is in Minneapolis, Minnesota. Their team specializes in branding, corporate photography, print design, and web design.
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10402

Star Global Solutions

(0 Reviews)

Not yet reviewed.
- $1,000+
- 10 - 49 employees
- Suva, Fiji
Star Global Solutions, a non-voice bpo/back office services company, is located in Suva, Fiji. The small agency was established in 2015. Their team specializes in non-voice bpo/back office services, voice services, accounting, email marketing, and more.
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10403

The Alias Group

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Newark, DE
The Alias Group is a small marketing strategy company in Newark, Delaware. Their services include marketing strategy, market research, web design, branding, and more.
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10404

Digitalseed

(0 Reviews)

Not yet reviewed.
- $5,000+
- 10 - 49 employees
- Pune, India
Digitalseed is a Pune, India-based content marketing company. The small company was launched in 2017. Their services include content marketing, conversion optimization, digital strategy, email marketing, and more.
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10405

Keenan-Nagle Advertising Inc.

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Allentown, PA
Keenan-Nagle Advertising Inc. Is an advertising company. The small team is located in Allentown, Pennsylvania. Their services include advertising, graphic design, marketing strategy, email marketing, and more.
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10406

Weber Advertising & Marketing

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Lancaster, PA
Weber Advertising & Marketing is an advertising company. They offer advertising, content marketing, e-commerce development, email marketing, and more and were established in 1996. Their small team is Lancaster, Pennsylvania-based.
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10407

Echovme Digital

(0 Reviews)

Not yet reviewed.
- $1,000+
- 10 - 49 employees
- Chennai, India
Founded in 2009, Echovme Digital is a digital strategy company. They are located in Chennai, India and have a small team. The agency specializes in digital strategy, search engine optimization, social media marketing, content marketing, and more.
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10408

Spark Infosys

(0 Reviews)

Not yet reviewed.
- $1,000+
- 10 - 49 employees
- Kondapur, India
Spark Infosys is a small mobile & app marketing company founded in 2009. Their team offers mobile & app marketing, search engine optimization, ux/ui design, digital strategy, and more. The company is headquartered in Kondapur, India.
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10409

Digital Marketing Moto

(0 Reviews)

Not yet reviewed.
- $1,000+
- 10 - 49 employees
- Dallas, TX
Conversion optimization company Digital Marketing Moto is headquartered in Dallas, Texas. They provide conversion optimization, pay per click, search engine optimization, digital strategy, and more and were founded in 2015.
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10410

Web Canopy Studio

(0 Reviews)

Not yet reviewed.
- $1,000+
- 10 - 49 employees
- Traverse City, MI
Web Canopy Studio is a content marketing company launched in 2010. The small Traverse City, Michigan-based team offers content marketing, email marketing, and social media marketing.
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