What are the advantages of email marketing?

There are numerous advantages to email marketing depending on the industry being marketed. The most common email marketing benefits, regardless of the industry, include low cost, reengagement, targeted messaging, driving revenue, ease-of-use, measurability, shareability, obtaining a global marketing reach, having impact, and obtaining a high return-on-investment (ROI). Email marketing doesn’t require a large budget or a large team to function effectively. This makes email marketing the ideal strategy if your small business doesn’t yet have the resources to use traditional marketing or the other digital marketing strategies available.

What is the cost of email marketing?

There are several factors that can influence the cost of an email marketing campaign. These include the actual size of the email list, the email platform that the company uses, and even the division of email marketing labor. Having enough staff to create email marketing content is most relevant for companies that want to create their own in-house messaging. While your business’s email marketing factors can be different from other companies, a small or medium-sized small business can expect to pay a monthly email marketing rate between $500 and $2,000.

What is email marketing?

Email marketing is the strategy of using emails to reach out to current and potential customers. The content of these emails can vary from updates to general announcements that your company wants to share to its audience. The main goal of email marketing is to promote products and services, but email marketing has the added advantage of helping your business develop a relationship with the recipients. Email marketing is considered a subset of internet marketing, which includes social media marketing, blogging, and content marketing. Similar to other online marketing strategies, email marketing has its own unique set of advantages.

What are email marketing strategies?

Email marketing strategies are a set of best practice guidelines that companies should follow to get optimum results. While your business is free to alter and customize these practices depending on your needs, the essence of each email marketing strategy should likely remain the same. The best email marketing strategies include personalized messaging, segmenting your email list, making emails mobile friendly, and automation. Personalized messaging is important for email marketing because email marketing employs direct communication with a consumer. Make sure that your content is as resonant with the reader as possible to initiate a response. Segmenting your email list helps you home in on relevant metrics such as location, age, or industry when sending emails. This will allow you to create email marketing content that speaks as closely to consumer needs as possible. Make your emails mobile friendly so that you can read and send emails through mobile devices. Extend the reach of your campaign by tapping into the email marketing trend. Automate your email marketing . Partner with a specialized vendor to get a better understanding of how automation can help your email marketing operations. Email marketing is a strategy that can quickly deliver results to those that know how to use it. Email marketing consultants can help your company create a marketing campaign that maximizes your returns and serves consumers.

How should companies choose an email marketing service?

Here are a number of things your company should look for when partnering with an email marketing service, including the provider’s portfolio, budget, available marketing tools, and team experience. Portfolios are important so that your business can look k through a provider’s past projects and determine if they’re the right fit for your brand identity and intended messaging. Budgets are essential, so choose a partner whose skills and cost line up with how much you are willing to pay for email marketing services. Inquire about a vendor’s marketing tools, because email marketing vendors use a variety of online tools. Knowing which tools an email marketing provider offers can tell you how they can help your company. Research the team’s experience, because marketing vendors should have worked with other companies before. Read reviews about their team and discover what past clients thought about their work. The success of an email marketing campaign will depend heavily on the relationship between your company and your chosen email marketing partner. Take all the time needed when making the best email marketing decision.

Top 100 Email Marketing Companies

The Best of November 2024

Looking for a top email marketing agency?

Email provides a direct line of access to your target customers – hiring an email marketing allows you to take advantage of email marketing services to their full extent.

That's why we've created this list of the best marketing firms focused on email marketing for you to review. Read through company descriptions, former clients, and notable projects to find the best fit for your business.

Jump to Most Reviewed Companies

List of the Best Email Marketing Consultants

10351

Vert

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 50 - 249 employees
- Atlanta, GA
Established in 2008, Vert is a media planning and buying agency. Based in Atlanta, Georgia, the team focuses on Media Planning & Buying and Social Media Marketing.
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Clients
- Coca Cola
Industries
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10352

Zen Media

(0 Reviews)

Not yet reviewed.
- $10,000+
- 50 - 249 employees
- Plano, TX
Zen Media is a social media marketing company located in Plano, Texas. Established in 2009, the team offers Social Media Marketing and Public Relations.
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Clients
- The YMCA
Industries
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10353

Factory 360

(0 Reviews)

Not yet reviewed.
- $10,000+
- 50 - 249 employees
- San Francisco, CA
Factory 360, a midsize Advertising company, is based in San Francisco, California and Los Angeles, California. Their services include Advertising and Direct Marketing.
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Industries
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10354

Envigo Marketing Private Limited

(0 Reviews)

Not yet reviewed.
- $1,000+
- 50 - 249 employees
- New Delhi, India
Envigo Marketing Private Limited is a custom software development firm. Headquartered in New Delhi, India, the team focuses on Custom Software Development and UX/UI Design.
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10355

BrightHaus

(0 Reviews)

Not yet reviewed.
- $5,000+
- 50 - 249 employees
- West Hollywood, CA
BrightHaus is a branding company. Their midsize team is located in West Hollywood, California and San Diego, California. Their services include Branding and Social Media Marketing.
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Clients
- Warner Brothers
Industries
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10356

Trevelino/Keller

(0 Reviews)

Not yet reviewed.
- $1,000+
- 50 - 249 employees
- Atlanta, GA
Trevelino/Keller is a PR company. The firm is located in Atlanta, Georgia. Their team focuses on Public Relations and Content Marketing.
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Industries
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10357

Pilot

(0 Reviews)

Not yet reviewed.
- $5,000+
- 50 - 249 employees
- Hamburg, Germany
Pilot is an Advertising company. Based in Hamburg, Germany and Berlin, Germany, their team offers Advertising and Branding.
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Industries
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10358

Collective Measures, Inc.

(0 Reviews)

Not yet reviewed.
- $5,000+
- 50 - 249 employees
- Minneapolis, MN
Collective Measures, Inc., an Advertising company, provide Advertising and Branding. They were established in 2005.
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10359

USDM

(0 Reviews)

Not yet reviewed.
- $5,000+
- 50 - 249 employees
- Austin, TX
USDM is a midsize Advertising company. They focus on Advertising and Branding and were established in 1980.
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Industries
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10360

Dodge Communications

(0 Reviews)

Not yet reviewed.
- $10,000+
- 50 - 249 employees
- Alpharetta, GA
Dodge Communications, a branding agency, was established in 2001. The team provides Branding and Public Relations.
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Industries
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10361

Chief Outsiders

(0 Reviews)

Not yet reviewed.
- $5,000+
- 50 - 249 employees
- Houston, TX
Chief Outsiders is a midsize Advertising company launched in 2009. Their services include Advertising and Branding.
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Industries
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10362

Online Net Soft

(0 Reviews)

Not yet reviewed.
- $1,000+
- 50 - 249 employees
Online Net Soft, a midsize Advertising company, is based in India. The team offers Advertising and Content Marketing.
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10363

Qualbe Marketing Group

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 50 - 249 employees
- Haltom City, TX
Qualbe Marketing Group is an Advertising company. Based in Haltom City, Texas, the company was launched in 1997. Their team focuses on Advertising and UX/UI Design.
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Industries
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10364

E Pick Web Design & Marketing

(0 Reviews)

Not yet reviewed.
- $5,000+
- Freelancer employees
- Round Rock, TX
E Pick Web Design & Marketing is a small social media marketing agency. They provide Social Media Marketing and Email Marketing and were founded in 2009.
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10365

Rodgers Townsend

(0 Reviews)

Not yet reviewed.
- $10,000+
- 50 - 249 employees
- St. Louis, MO
Rodgers Townsend is an Advertising company launched in 1996. The firm specializes in Advertising and Branding.
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10366

Orbital Response

(0 Reviews)

Not yet reviewed.
- $1,000+
- 50 - 249 employees
- Willesborough, England
Orbital Response is a Customer Service Outsourcing company. Their team is based in Willesborough, England and provides Customer Service Outsourcing and Back Office Outsourcing.
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Industries
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10367

MTD Digital

(0 Reviews)

Not yet reviewed.
- $1,000+
- Freelancer employees
MTD Digital is a web design company. They are in Ramsbottom, England, and their services include Web Design and Web Development.
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10368

Connelly Partners

(0 Reviews)

Not yet reviewed.
- $100,000+
- 50 - 249 employees
- Boston, MA
Connelly Partners is an Advertising company established in 1999. The midsize team provides Advertising and Branding.
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Clients
- Titleist
Industries
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10369

Hirons

(0 Reviews)

Not yet reviewed.
- $5,000+
- 50 - 249 employees
- Indianapolis, IN
Hirons is an Advertising company based in Indianapolis, Indiana. The team specializes in Advertising and Branding.
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Industries
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10370

Alpers Design and Development

(0 Reviews)

Not yet reviewed.
- $5,000+
- Freelancer employees
- Kansas City, KS
Launched in 1991, Alpers Design and Development is an Advertising company. The agency provides Advertising and Email Marketing, and is small.
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10371

InstaCarma

(0 Reviews)

Not yet reviewed.
- $5,000+
- 50 - 249 employees
Advertising company InstaCarma is located in Los Angeles, California and Bangalore, India. They focus on Advertising and Mobile App Development.
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Industries
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10372

Simplicity Consulting

(0 Reviews)

Not yet reviewed.
- $5,000+
- 50 - 249 employees
- Kirkland, WA
Simplicity Consulting, a Content Marketing company, is located in Kirkland, Washington. The team focuses on Content Marketing and Digital Strategy.
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Industries
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10373

DP Publicity Ltd

(0 Reviews)

Not yet reviewed.
- $10,000+
- 50 - 249 employees
- Wakefield , England
DP Publicity Ltd is an Advertising company established in 1988. The midsize team specializes in Advertising and Direct Marketing.
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10374

Binarydrive

(0 Reviews)

Not yet reviewed.
- $10,000+
- Freelancer employees
- London, England
Binarydrive is a business intelligence company. They are headquartered in London, England and have small team of experts. Their services include BI & big data consulting & SI and Email Marketing.
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10375

Grand Marketing Solutions

(0 Reviews)

Not yet reviewed.
- $5,000+
- 50 - 249 employees
- Libertyville, IL
Grand Marketing Solutions is a branding company. The agency is located in Libertyville, Illinois. Their team provides Branding and Content Marketing.
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Industries
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10376

BrightHaus

(0 Reviews)

Not yet reviewed.
- $5,000+
- 50 - 249 employees
- San Diego, CA
BrightHaus is a social media marketing company. Launched in 2000, the firm offers Social Media Marketing and Content Marketing.
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10377

SpotCo

(0 Reviews)

Not yet reviewed.
- $5,000+
- 50 - 249 employees
- New York, NY
Founded in 1996, SpotCo is a Market Research company. The team provides Market Research and UX/UI Design and is in New York, New York.
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10378

Vista Graphics

(0 Reviews)

Not yet reviewed.
- $5,000+
- 50 - 249 employees
- Virginia Beach, VA
Vista Graphics is a midsize Advertising company in Virginia Beach, Virginia. Their services include Advertising and Branding.
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10379

Advance Media New York

(0 Reviews)

Not yet reviewed.
- $5,000+
- 50 - 249 employees
- Syracuse, NY
Established in 2013, Advance Media New York is a midsize Market Research company. Their services include Market Research and Search Engine Optimization.
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10380

The EGC Group

(0 Reviews)

Not yet reviewed.
- $5,000+
- 50 - 249 employees
- Melville, NY
The EGC Group is a SEO services firm. Launched in 1985, the team offers Search Engine Optimization and Web Design. The agency is headquartered in Melville, New York and Brooklyn, New York.
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Clients
- KISS Products
Industries
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