What are the advantages of email marketing?

There are numerous advantages to email marketing depending on the industry being marketed. The most common email marketing benefits, regardless of the industry, include low cost, reengagement, targeted messaging, driving revenue, ease-of-use, measurability, shareability, obtaining a global marketing reach, having impact, and obtaining a high return-on-investment (ROI). Email marketing doesn’t require a large budget or a large team to function effectively. This makes email marketing the ideal strategy if your small business doesn’t yet have the resources to use traditional marketing or the other digital marketing strategies available.

What is the cost of email marketing?

There are several factors that can influence the cost of an email marketing campaign. These include the actual size of the email list, the email platform that the company uses, and even the division of email marketing labor. Having enough staff to create email marketing content is most relevant for companies that want to create their own in-house messaging. While your business’s email marketing factors can be different from other companies, a small or medium-sized small business can expect to pay a monthly email marketing rate between $500 and $2,000.

What is email marketing?

Email marketing is the strategy of using emails to reach out to current and potential customers. The content of these emails can vary from updates to general announcements that your company wants to share to its audience. The main goal of email marketing is to promote products and services, but email marketing has the added advantage of helping your business develop a relationship with the recipients. Email marketing is considered a subset of internet marketing, which includes social media marketing, blogging, and content marketing. Similar to other online marketing strategies, email marketing has its own unique set of advantages.

What are email marketing strategies?

Email marketing strategies are a set of best practice guidelines that companies should follow to get optimum results. While your business is free to alter and customize these practices depending on your needs, the essence of each email marketing strategy should likely remain the same. The best email marketing strategies include personalized messaging, segmenting your email list, making emails mobile friendly, and automation. Personalized messaging is important for email marketing because email marketing employs direct communication with a consumer. Make sure that your content is as resonant with the reader as possible to initiate a response. Segmenting your email list helps you home in on relevant metrics such as location, age, or industry when sending emails. This will allow you to create email marketing content that speaks as closely to consumer needs as possible. Make your emails mobile friendly so that you can read and send emails through mobile devices. Extend the reach of your campaign by tapping into the email marketing trend. Automate your email marketing . Partner with a specialized vendor to get a better understanding of how automation can help your email marketing operations. Email marketing is a strategy that can quickly deliver results to those that know how to use it. Email marketing consultants can help your company create a marketing campaign that maximizes your returns and serves consumers.

How should companies choose an email marketing service?

Here are a number of things your company should look for when partnering with an email marketing service, including the provider’s portfolio, budget, available marketing tools, and team experience. Portfolios are important so that your business can look k through a provider’s past projects and determine if they’re the right fit for your brand identity and intended messaging. Budgets are essential, so choose a partner whose skills and cost line up with how much you are willing to pay for email marketing services. Inquire about a vendor’s marketing tools, because email marketing vendors use a variety of online tools. Knowing which tools an email marketing provider offers can tell you how they can help your company. Research the team’s experience, because marketing vendors should have worked with other companies before. Read reviews about their team and discover what past clients thought about their work. The success of an email marketing campaign will depend heavily on the relationship between your company and your chosen email marketing partner. Take all the time needed when making the best email marketing decision.

Top 100 Email Marketing Companies

The Best of May 2024

Looking for a top email marketing agency?

Email provides a direct line of access to your target customers – hiring an email marketing allows you to take advantage of email marketing services to their full extent.

That's why we've created this list of the best marketing firms focused on email marketing for you to review. Read through company descriptions, former clients, and notable projects to find the best fit for your business.

Jump to Most Reviewed Companies

List of the Best Email Marketing Consultants

Featured providers
- Lead Gen Dept.
  (16 Reviews) 5.0
  - Timeliness
    4.9
  - Service Excellence
    5.0
  - Value
    4.8
  - Would Recommend
    5.0
  - $5,000+
  - 10 - 49 employees
  - London, United Kingdom
  The Lead Gen Dept is a digital agency based in London that specializes in helping B2B companies generate and engage sales-ready leads with your ICP. Founded in 2019, The Lead Gen Dept has a specialized team helping clients to connect and book meetings with pre-approved target accounts. They have significant experience in the enterprise space and take care of all the top-of-funnel activities leading to a prospect requesting a call.
  
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  Industries
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10231

Above Digital

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- دبي, United Arab Emirates
Based in Dubai, United Arab Emirates, Above Digital is a SEO company. The small team offers search engine optimization, social media marketing, content marketing, email marketing, and more. The firm was launched in 2004.
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10232

BrandStallion

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Dubai, United Arab Emirates
BrandStallion is a small advertising company. The Dubai, United Arab Emirates-based company was established in 2012. Their services include advertising, content marketing, email marketing, graphic design, and more.
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10233

Optimoz IT

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Sharjah, United Arab Emirates
Content marketing company Optimoz IT is headquartered in Sharjah, United Arab Emirates. The small firm was founded in 2012. Their team focuses on content marketing, conversion optimization, email marketing, mobile app development, and more.
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10234

Pamoja Media

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Nairobi, Kenya
Pamoja Media, a branding firm, was established in 2008. The small Nairobi, Kenya-based team focuses on branding, media planning & buying, search engine optimization, web development, and more.
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10235

Rainbow Gulf Solutions

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Dubai, United Arab Emirates
Founded in 2005, Rainbow Gulf Solutions is a social media marketing firm. They are in Dubai, United Arab Emirates and have a small team. Their services include social media marketing, branding, content marketing, email marketing, and more.
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10236

Essentially Precise

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Dubai, United Arab Emirates
SEO agency Essentially Precise is in Dubai, United Arab Emirates. They focus on search engine optimization, social media marketing, web design, web development, and more and were launched in 2005.
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10237

The Northern Office

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Zone, Philippines
Located in Zone, Philippines, The Northern Office is a SEO company. The small company was established in 2005. Their team provides search engine optimization, web design, web development, e-commerce development, and more.
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10238

GoTop Agency

(0 Reviews)

Not yet reviewed.
- $1,000+
- 10 - 49 employees
- New York, NY
GoTop Agency is a small e-commerce development company. Established in 2008, the company is headquartered in New York, New York. Their team provides e-commerce development, web design, and web development.

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10239

ONEFIRE, Inc.

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Peoria, IL
Headquartered in Peoria, Illinois, ONEFIRE, Inc. Is a custom software development firm. The small team offers custom software development, AR/VR development, content marketing, digital strategy, and more. The company was founded in 2012.

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10240

RAW Agency

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Dubai, United Arab Emirates
RAW Agency is an UX agency headquartered in Dubai, United Arab Emirates. Founded in 2014, the small team focuses on ux/ui design, content marketing, e-commerce development, email marketing, and more.
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10241

Comedia

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Dubai, United Arab Emirates
Comedia is a branding firm. The small Dubai, United Arab Emirates-based firm was founded in 2013. Their services include branding, email marketing, graphic design, mobile app development, and more.
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10242

Gnu World

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Johannesburg, South Africa
Gnu World is a Johannesburg, South Africa-based PPC company. The small team offers pay per click, search engine optimization, social media marketing, web design, and more and was launched in 2000.
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10243

TEKEGY

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Nasr, Egypt
Advertising company TEKEGY was established in 2006. The firm specializes in advertising, other digital marketing, web design, web development, and more and has a small team. The firm is headquartered in Nasr, Egypt.
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10244

Castleford Media Pty Limited

(0 Reviews)

Not yet reviewed.
- $5,000+
- 10 - 49 employees
- Sydney, Australia
Castleford Media Pty Limited is a Sydney, Australia-based content marketing company. They focus on content marketing, conversion optimization, digital strategy, email marketing, and more and were founded in 2010.

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10245

FINALLY Agency

(0 Reviews)

Not yet reviewed.
- $10,000+
- 10 - 49 employees
- Canterbury, United Kingdom
FINALLY Agency, a branding company, was launched in 2013. The company offers branding, graphic design, web development, search engine optimization, and more and has a small team. The company is in Canterbury, United Kingdom.
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10246

The Ward Group, Inc.

(0 Reviews)

Not yet reviewed.
- $1,000+
- 10 - 49 employees
- Frisco, TX
The Ward Group, Inc. Is a Frisco, Texas-based media planning and buying company. Established in 1985, the small team focuses on media planning & buying, digital strategy, mobile & app marketing, pay per click, and more.

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10247

ATOM Dubai

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Dubai, United Arab Emirates
Established in 2002, ATOM Dubai is a small advertising company based in Media City, Dubai, United Arab Emirates. Their services include advertising, branding, content marketing, digital strategy, and more.
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10248

BuyDoBuy Advertising

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Dubai, United Arab Emirates
BuyDoBuy Advertising is an advertising company established in 2014. Their small team is located in Dubai, United Arab Emirates and specializes in advertising, branding, email marketing, event marketing & planning, and more.
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10249

Deadlinepost Media Private Limited

(0 Reviews)

Not yet reviewed.
- $1,000+
- 10 - 49 employees
- Indore, India
Advertising company Deadlinepost Media was founded in 2013. Located in Indore, India, their small team provides advertising, digital strategy, search engine optimization, web design, and more.
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10250

Tas Technologies

(0 Reviews)

Not yet reviewed.
- $5,000+
- 10 - 49 employees
- Mississauga, Canada
Tas Technologies, a custom software development firm, is headquartered in Toronto, Canada. Founded in 1996, the small team focuses on custom software development, e-commerce development, mobile app development, web development, and more.
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10251

AD.Dialeto

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Vila Olímpia, Brazil
AD.Dialeto is a small digital strategy company. Founded in 1998, the team offers digital strategy, ux/ui design, BI & big data consulting & SI, email marketing, and more. The firm is based in Vila Olímpia, Brazil.
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10252

Agência DDWB

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- São Paulo, Brazil
Agência DDWB is a small digital strategy company headquartered in São Paulo, Brazil. They offer digital strategy, pay per click, social media marketing, branding, and more and were launched in 2005.
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10253

GETSALES KENYA

(0 Reviews)

Not yet reviewed.
- $1,000+
- 10 - 49 employees
- Kenya
Established in 2016, GETSALES KENYA is a social media marketing firm. The firm provides social media marketing, content marketing, conversion optimization, digital strategy, and more and has a small team. The firm is located in , Kenya.
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10254

MO Agency

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Johannesburg, South Africa
Digital strategy company MO Agency is headquartered in Johannesburg, South Africa. The small team provides digital strategy, social media marketing, web development, content marketing, and more and was founded in 2011.
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10255

Dubai Marketing Experts

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Dubai, United Arab Emirates
Dubai Marketing Experts is a SEO services firm. Established in 2008, the small agency is located in Dubai, United Arab Emirates. Their services include search engine optimization, email marketing, graphic design, mobile app development, and more.
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10256

Morgan Technologies

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Dubai, United Arab Emirates
In Dubai, United Arab Emirates, Morgan Technologies is a small web design agency. They provide web design, web development, custom software development, email marketing, and more and were launched in 2013.
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10257

Mite Solutions

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Ajman, United Arab Emirates
Web development company Mite Solutions is located in Ajman, United Arab Emirates. The small team focuses on web development, web design, branding, email marketing, and more. The agency was founded in 2012.
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10258

NL Partners

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Cape Elizabeth, ME
NL Partners is an advertising company. The small Cape Elizabeth, Maine-based firm was founded in 1988. Their team provides advertising, digital strategy, marketing strategy, public relations, and more.

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10259

G&G Digital

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Sandton, South Africa
G&G Digital is a Sandton, Gauteng, South Africa-based e-commerce development company. The small team offers e-commerce development, public relations, social media marketing, email marketing, and more and was established in 2008.
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10260

Free Press Media

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Burlington, VT
Free Press Media is a digital strategy company. Their small team is in Burlington, Vermont. Their services include digital strategy, print design, advertising, email marketing, and more.
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