What are the advantages of email marketing?

There are numerous advantages to email marketing depending on the industry being marketed. The most common email marketing benefits, regardless of the industry, include low cost, reengagement, targeted messaging, driving revenue, ease-of-use, measurability, shareability, obtaining a global marketing reach, having impact, and obtaining a high return-on-investment (ROI). Email marketing doesn’t require a large budget or a large team to function effectively. This makes email marketing the ideal strategy if your small business doesn’t yet have the resources to use traditional marketing or the other digital marketing strategies available.

What is the cost of email marketing?

There are several factors that can influence the cost of an email marketing campaign. These include the actual size of the email list, the email platform that the company uses, and even the division of email marketing labor. Having enough staff to create email marketing content is most relevant for companies that want to create their own in-house messaging. While your business’s email marketing factors can be different from other companies, a small or medium-sized small business can expect to pay a monthly email marketing rate between $500 and $2,000.

What is email marketing?

Email marketing is the strategy of using emails to reach out to current and potential customers. The content of these emails can vary from updates to general announcements that your company wants to share to its audience. The main goal of email marketing is to promote products and services, but email marketing has the added advantage of helping your business develop a relationship with the recipients. Email marketing is considered a subset of internet marketing, which includes social media marketing, blogging, and content marketing. Similar to other online marketing strategies, email marketing has its own unique set of advantages.

What are email marketing strategies?

Email marketing strategies are a set of best practice guidelines that companies should follow to get optimum results. While your business is free to alter and customize these practices depending on your needs, the essence of each email marketing strategy should likely remain the same. The best email marketing strategies include personalized messaging, segmenting your email list, making emails mobile friendly, and automation. Personalized messaging is important for email marketing because email marketing employs direct communication with a consumer. Make sure that your content is as resonant with the reader as possible to initiate a response. Segmenting your email list helps you home in on relevant metrics such as location, age, or industry when sending emails. This will allow you to create email marketing content that speaks as closely to consumer needs as possible. Make your emails mobile friendly so that you can read and send emails through mobile devices. Extend the reach of your campaign by tapping into the email marketing trend. Automate your email marketing . Partner with a specialized vendor to get a better understanding of how automation can help your email marketing operations. Email marketing is a strategy that can quickly deliver results to those that know how to use it. Email marketing consultants can help your company create a marketing campaign that maximizes your returns and serves consumers.

How should companies choose an email marketing service?

Here are a number of things your company should look for when partnering with an email marketing service, including the provider’s portfolio, budget, available marketing tools, and team experience. Portfolios are important so that your business can look k through a provider’s past projects and determine if they’re the right fit for your brand identity and intended messaging. Budgets are essential, so choose a partner whose skills and cost line up with how much you are willing to pay for email marketing services. Inquire about a vendor’s marketing tools, because email marketing vendors use a variety of online tools. Knowing which tools an email marketing provider offers can tell you how they can help your company. Research the team’s experience, because marketing vendors should have worked with other companies before. Read reviews about their team and discover what past clients thought about their work. The success of an email marketing campaign will depend heavily on the relationship between your company and your chosen email marketing partner. Take all the time needed when making the best email marketing decision.

Top 100 Email Marketing Companies

The Best of April 2024

Looking for a top email marketing agency?

Email provides a direct line of access to your target customers – hiring an email marketing allows you to take advantage of email marketing services to their full extent.

That's why we've created this list of the best marketing firms focused on email marketing for you to review. Read through company descriptions, former clients, and notable projects to find the best fit for your business.

Jump to Most Reviewed Companies

List of the Best Email Marketing Consultants

Featured providers
- Lead Gen Dept.
  (16 Reviews) 5.0
  - Timeliness
    4.9
  - Service Excellence
    5.0
  - Value
    4.8
  - Would Recommend
    5.0
  - $5,000+
  - 10 - 49 employees
  - London, United Kingdom
  The Lead Gen Dept is a digital agency based in London that specializes in helping B2B companies generate and engage sales-ready leads with your ICP. Founded in 2019, The Lead Gen Dept has a specialized team helping clients to connect and book meetings with pre-approved target accounts. They have significant experience in the enterprise space and take care of all the top-of-funnel activities leading to a prospect requesting a call.
  
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10321

Osumare Pvt. Ltd.

(0 Reviews)

Not yet reviewed.
- $1,000+
- 10 - 49 employees
- India
Located in , India, Osumare Pvt. Ltd. Is a digital strategy company. The small team offers digital strategy, search engine optimization, social media marketing, content marketing, and more and was founded in 2012.
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10322

Ingredient

(0 Reviews)

Not yet reviewed.
- $5,000+
- 10 - 49 employees
- Minneapolis, MN
Ingredient is a branding firm. Launched in 2002, the small firm is in Minneapolis, Minnesota. Their team specializes in branding, corporate photography, print design, and web design.
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10323

Star Global Solutions

(0 Reviews)

Not yet reviewed.
- $1,000+
- 10 - 49 employees
- Suva, Fiji
Star Global Solutions, a non-voice bpo/back office services company, is located in Suva, Fiji. The small agency was established in 2015. Their team specializes in non-voice bpo/back office services, voice services, accounting, email marketing, and more.
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10324

The Alias Group

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Newark, DE
The Alias Group is a small marketing strategy company in Newark, Delaware. Their services include marketing strategy, market research, web design, branding, and more.
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10325

Digitalseed

(0 Reviews)

Not yet reviewed.
- $5,000+
- 10 - 49 employees
- Pune, India
Digitalseed is a Pune, India-based content marketing company. The small company was launched in 2017. Their services include content marketing, conversion optimization, digital strategy, email marketing, and more.
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10326

Keenan-Nagle Advertising Inc.

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Allentown, PA
Keenan-Nagle Advertising Inc. Is an advertising company. The small team is located in Allentown, Pennsylvania. Their services include advertising, graphic design, marketing strategy, email marketing, and more.
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10327

Weber Advertising & Marketing

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Lancaster, PA
Weber Advertising & Marketing is an advertising company. They offer advertising, content marketing, e-commerce development, email marketing, and more and were established in 1996. Their small team is Lancaster, Pennsylvania-based.
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10328

Echovme Digital

(0 Reviews)

Not yet reviewed.
- $1,000+
- 10 - 49 employees
- Chennai, India
Founded in 2009, Echovme Digital is a digital strategy company. They are located in Chennai, India and have a small team. The agency specializes in digital strategy, search engine optimization, social media marketing, content marketing, and more.
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10329

Spark Infosys

(0 Reviews)

Not yet reviewed.
- $1,000+
- 10 - 49 employees
- Kondapur, India
Spark Infosys is a small mobile & app marketing company founded in 2009. Their team offers mobile & app marketing, search engine optimization, ux/ui design, digital strategy, and more. The company is headquartered in Kondapur, India.
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10330

Digital Marketing Moto

(0 Reviews)

Not yet reviewed.
- $1,000+
- 10 - 49 employees
- Dallas, TX
Conversion optimization company Digital Marketing Moto is headquartered in Dallas, Texas. They provide conversion optimization, pay per click, search engine optimization, digital strategy, and more and were founded in 2015.
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10331

Web Canopy Studio

(0 Reviews)

Not yet reviewed.
- $1,000+
- 10 - 49 employees
- Traverse City, MI
Web Canopy Studio is a content marketing company launched in 2010. The small Traverse City, Michigan-based team offers content marketing, email marketing, and social media marketing.
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10332

David James Group

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Oakbrook Terrace, IL
David James Group is a branding agency. Established in 2002, the small firm is based in Oakbrook Terrace, Illinois. Their services include branding, content marketing, event marketing & planning, marketing strategy, and more.
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10333

DZUS Accounting Services

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Noida, India
DZUS Accounting Services, an advertising company, was launched in 2018. Their small team is headquartered in Noida, India and offers advertising, search engine optimization, email marketing, other design, and more.
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10334

SVM E-Marketing Solutions

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Red Bank, NJ
SVM E-Marketing Solutions, a social media marketing agency, was founded in 1995. Their small team is located in Red Bank, New Jersey. The company specializes in social media marketing.
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10335

Providentia Marketing

(0 Reviews)

Not yet reviewed.
- $5,000+
- 10 - 49 employees
- Bradenton, FL
Providentia Marketing is a conversion optimization company. They offer conversion optimization, search engine optimization, social media marketing, content marketing, and more and were established in 2016. Their small team is Bradenton, Florida-based.
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10336

Foundation Management & Pro-Productions

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Woburn, MA
Foundation Management & Pro-Productions is a small event marketing & planning company in Woburn, Massachusetts. They offer event marketing & planning, email marketing, logo, print design, and more and were established in 2010.
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10337

Texas Advertising

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Crowley, TX
Launched in 2003, Texas Advertising is an advertising company. They are headquartered in Crowley, Texas and have a small team. The agency specializes in advertising, marketing strategy, print design, web design, and more.
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10338

GreenTent Design & Marketing

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Dalton Gardens, ID
Established in 2001, GreenTent Design & Marketing is a SEO agency. The agency focuses on search engine optimization, web design, and email marketing and has a small team.
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10339

Idaho Marketing Solutions

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Pocatello, ID
Idaho Marketing Solutions is a SEO company. They are headquartered in Pocatello, Idaho and have a small team. Their services include search engine optimization, web design, email marketing, and social media marketing.
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10340

Witherspoon Marketing Communications

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Fort Worth, TX
Witherspoon Marketing Communications is an advertising company founded in 1946. The agency specializes in advertising, public relations, email marketing, search engine optimization, and more and has a small team.
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10341

Netsource Media

(0 Reviews)

Not yet reviewed.
- $1,000+
- 10 - 49 employees
- Ocala, FL
Netsource Media is a web design company. Founded in 1995, the team focuses on web design, content marketing, email marketing, graphic design, and more. Their small firm is based in Ocala, Florida.
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10342

AT&R

(0 Reviews)

Not yet reviewed.
- $1,000+
- 10 - 49 employees
- Karachi, Pakistan
AT&R is a social media marketing company in Karachi, Pakistan. Established in 2015, the small team focuses on social media marketing, search engine optimization, branding, conversion optimization, and more.
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10343

InformaticsIMS

(0 Reviews)

Not yet reviewed.
- $1,000+
- 10 - 49 employees
- Houston, TX
InformaticsIMS is a digital strategy company headquartered in Houston, Texas. The small team offers digital strategy, search engine optimization, conversion optimization, email marketing, and more and was founded in 2018.

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10344

Aspirebit Technolab

(0 Reviews)

Not yet reviewed.
- $1,000+
- 10 - 49 employees
- Surat, India
Aspirebit Technolab, a mobile application development firm, is in Surat, India and , India. The small team specializes in mobile app development, search engine optimization, social media marketing, web development, and more and was launched in 2017.
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10345

PackItCode

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Doha, Qatar
PackItCode, an application development firm, is headquartered in Doha, Qatar. The small team offers mobile app development, web development, e-commerce development, content marketing, and more. The agency was established in 2012.
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10346

Brandets

(0 Reviews)

Not yet reviewed.
- $5,000+
- 10 - 49 employees
- Madison, WI
Located in Madison, Wisconsin, Brandets is a media planning and buying company. The agency provides media planning & buying, advertising, social media marketing, branding, and more and is small.The agency was launched in 2018.
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10347

Red Letter Marketing

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Greensboro, NC
Small advertising company Red Letter Marketing, is located in Greensboro, North Carolina. They focus on advertising, custom software development, branding, email marketing, and more and were founded in 2012.
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10348

VantagePoint Marketing, LLC - Minnesota

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Anoka, MN
VantagePoint Marketing, LLC - Minnesota is a SEO services firm in Anoka, Minnesota. The agency focuses on search engine optimization, branding, content marketing, social media marketing, and more and has a small team.The agency was launched in 1999.
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10349

CLC Agency

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Pittsburgh, PA
CLC Agency, a marketing strategy company, was launched in 1995. The small Pittsburgh, Pennsylvania-based team offers marketing strategy, advertising, email marketing, graphic design, and more.
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10350

EM-Media

(0 Reviews)

Not yet reviewed.
- Undisclosed
- 10 - 49 employees
- Pittsburgh, PA
Established in 1996, EM-Media is a branding company. The small Pittsburgh, Pennsylvania-based team specializes in branding, content marketing, email marketing, graphic design, and more.
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