Located in Toronto, Canada, Abacus is a social media marketing agency that specializes in building Facebook marketing campaigns. The team of 20 helps clients attract more customers and convert more leads with content amplification on Facebook. They serve a variety of industries, including consumer products, IT, arts and entertainment, health and leisure, and financial services.
Abacus developed social media ads for a popular entertainment brand. The company wanted to extend the life of its shows by selling show-related products to its target audience. Abacus created and tested ads to help the company gain a better understanding of their different audiences and what they respond to.
“They [Abacus] were very communicative and responsive. They demonstrated great turnaround on campaigns – both from a creative production and media buying perspective.” – Assistant Marketing Manager, Entertainment Brand