Konstruct Digital

Konstruct Digital was hired by Anitian, a cloud security and compliance automation solutions provider, to revamp their website and enhance their SEO strategy. The project aimed to improve lead generation, organic visibility, and Anitian’s overall digital brand presence. The engagement involved two main phases, each integrating technical SEO, content optimization, and strategic site restructuring. Key deliverables included opportunity analysis, site structure development, keyword research and targeting, content development, and technical SEO audit. The project was successful, with Konstruct Digital consistently monitoring core performance indicators, including organic search traffic and search visibility across target keyword sets.

Facility Solutions Group (FSG), a national provider of lighting, electrical, signage, and technology solutions, engaged Konstruct Digital to manage their Google Ads. The goal was to increase efficiency and high-intent quotable leads. Konstruct Digital's role involved restructuring legacy campaigns, improving conversion tracking, and running ongoing optimizations. They audited the inherited accounts, refined ad copy and landing experiences, and managed budgets. Key deliverables included the launch of a Bing ads account, accurate conversion tracking setup, and ongoing weekly optimizations. The agency's efforts resulted in improved performance and transparent reporting that demonstrated how paid search contributed to measurable quoting opportunities for FSG.

Konstruct Digital was also engaged by a SaaS platform company to manage their PPC campaigns. The objective was to generate awareness through paid social channels. The scope of work involved designing and delivering multiple paid campaigns on multiple channels, which included audience development, content creation, and retargeting campaigns. Key deliverables included a live reporting dashboard of results and bi-weekly meetings to adjust and optimize campaigns. The project was successful, generating 30 MQLs per month through the paid channel.